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# Crackberry Rehabs
Sheraton Chicago Hotel Offers BlackBerry Detox

By Trend Spotter | Published 2006-06-08 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-offers-blackberry-detox
References: [news.yahoo](http://news.yahoo.com/s/nm/20060607/tc_nm/life_blackberry_dc)

CHICAGO (Reuters) - BlackBerry addicts have a crack at freedom when they check into one Chicago hotel: the manager will put the communications devices and others like them under lock and key for guests who want a break.

Rick Ueno, general manager of the Sheraton Chicago Hotel, said the program which began on Wednesday grew out of his own personal BlackBerry addiction. His one-step recovery was switching to a regular cell phone.

"I was really addicted to my BlackBerry. I had an obsession with e-mail," he told Reuters. "Morning and night. There came a time when I didn't think it was healthy ... I quit cold turkey."

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 88% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What's Driving This Trend

- **Digital Detox:** The Sheraton Chicago Hotel's BlackBerry Detox program highlights the growing trend of digital detoxing, where people voluntarily disconnect from their devices to reduce stress and improve well-being.
- **Technology Addiction:** The rise of BlackBerry Detox programs signifies the increasing recognition of technology addiction as a legitimate concern, indicating potential opportunities for businesses in the field of addiction recovery and mental wellness.
- **Work-life Balance:** The Sheraton Chicago Hotel's initiative reflects the growing demand for work-life balance, presenting opportunities for industries that cater to promoting healthy boundaries between work and personal life.

### Who This Affects Most

- **Hospitality:** The hospitality industry can capitalize on the digital detox trend by providing services and amenities that encourage guests to disconnect and unwind from technology during their stay.
- **Wellness:** The emerging trend of technology addiction opens up potential avenues for the wellness industry to develop programs, products, and services focused on helping individuals strike a healthier balance with digital devices.
- **Addiction Recovery:** The Sheraton Chicago Hotel's BlackBerry Detox program highlights an opportunity for addiction recovery centers and support services to address technology addiction as a form of dependency and offer targeted, specialized treatments.

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