# Cozy Eclectic Hotels Amsterdam's 'Hotel Not Hotel' Features Unique Rooms for Travelers By Leslie Chen | Published 2014-10-17 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-not-hotel References: [lanciatrendvisions](http://www.lanciatrendvisions.com/en/article/hotel-not-hotel-a-unique-experience-to-be-remembered) & [collaboration-o.nl](http://www.collaboration-o.nl) I love staying in hotels, but the majority of them look more or less the same - [Hotel Not Hotel](https://www.trendhunter.com/trends/htel-chteau-deau) in Amsterdam breaks the mould by offering a new and [unique experience for travellers](https://www.trendhunter.com/trends/hotel-hans) by offering one-of-a-kind rooms and modern yet cozy decor. Designed by Collaboration-O, Arno Coenen and IRIS, the hotel reflects the city its in, with a laid-back eclectic feel that is both welcoming and adventurous all at the same time. Each room in the hotel is different to cater to all tastes; some guests will prefer a more minimalist design while others will opt for a space decked out in blue and orange wallpaper. Rather than feeling like a foreign place you go back to at the end of the day, Hotel Not Hotel will feel like a [home away from home](https://www.trendhunter.com/trends/bob-w-stockholm). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What's Driving This Trend - **Cozy Eclectic Hotels:** The rise of unique and personalized hotel experiences, customized to fit specific tastes and preferences. - **Boutique Hospitality:** The concept of offering unique accommodation experiences that are more reflective of the local culture as opposed to standardized chain hotels. - **Interior Design Personalization:** An increased focus on creating personalized living spaces through eclectic and unique interior design for both consumers and hospitality establishments. ### Who This Affects Most - **Hospitality:** The hospitality industry is being disrupted by the rise of boutique hotels and establishments that offer personalized, unique customer experiences. - **Interior Design:** The interior design industry is being disrupted by a demand for personalized design choices that allow for unique expression, particularly in the hospitality sector. - **Tourism:** Tourism is being impacted by the rising demand for one-of-a-kind travel experiences that cater to individual preferences and tastes. ## Related on Trend Hunter - [Village-Luke Charming Hotels](https://www.trendhunter.com/trends/botree-hotel.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Whimsically Designed Hotel Interiors](https://www.trendhunter.com/trends/cowley-manor-experimental.md) - [Hotel-Inspired Renovations](https://www.trendhunter.com/trends/amsterdam-zuid.md) - [Cozy Contemporary Hotel Designs](https://www.trendhunter.com/trends/woodlark-hotel.md) - [Stationery-Themed Hotel Rooms](https://www.trendhunter.com/trends/villa-fontaine-haneda-airport.md) - [Tranquil Secluded Retreat Designs](https://www.trendhunter.com/trends/the-brecon.md) - [Classically Inspired Localized Hotels](https://www.trendhunter.com/trends/hotel-henrietta.md) - [Artful Hotel Renovations](https://www.trendhunter.com/trends/25hours-hotel-bikini-berlin.md)