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# Open-Concept Hotel Lobbies
Mercure's Hotel Lobby Design Reduces Barriers Between Staff & Guests

By Laura McQuarrie | Published 2014-07-15 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-lobby-design
References: [hotelmanagement.au](http://www.hotelmanagement.com.au/2014/06/20/mercure-unveils-new-aussie-lobby-concept/) & [mercure](http://www.mercure.com/gb/home/index.shtml)

The Mercure Brisbane is the first of of its kind to implement the new [interactive hotel lobby design](https://www.trendhunter.com/trends/m-social-hotel) that was tested back in April 2013 at London's Mercure Tower Bridge.

The recently finished lobby design is a multi-million dollar project, which now creates a relaxed and seamless new way for staff to interact with hotel guests. The space is more casual and open-concept, with tons of seating and fewer separating barriers. The lobby encourages interaction with tablets, a self-serve [Nespresso](https://www.trendhunter.com/trends/coffee-boutique) coffee machine, reading areas with books, iPads and [Apple](https://www.trendhunter.com/trends/compressible-packing-cubes) computers. Mercure Brisbane's General Manager Mark Wilkinson describes that “We look at the lobby like a global space where you can check in, enjoy a free coffee, read or catch up online, and even meet with friends and colleagues in a casual and comfortable space.”

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 56% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Hotel Lobby Design:** Creating open and relaxed hotel lobby spaces that encourage interaction and provide a seamless experience for guests.
- **Integration of Technology in Hotel Lobbies:** Incorporating tablets, self-serve machines, and other tech amenities to enhance guest experiences and convenience.
- **Multipurpose Hotel Lobby Spaces:** Designing hotel lobbies that serve as functional spaces for check-in, socializing, working, and relaxation.

### Where This Applies

- **Hospitality Industry:** Hotels and resorts can embrace open-concept lobby designs and incorporate technology to enhance guest experiences and improve customer satisfaction.
- **Interior Design Industry:** Design firms and architects can focus on creating innovative and interactive lobby spaces that break down barriers and foster social interaction.
- **Technology Industry:** Tech companies can develop customized solutions like self-serve machines and interactive systems to elevate the guest experience in hotel lobbies.

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