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# Hotel Social Distancing Ads
Hotels.com is Offering to Pay for Your Next Food Delivery at Home

By Grace Mahas | Published 2020-04-23 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-life
References: [twitter](https://twitter.com/CaptainObvious/status/1253331550478860296) & [instagram](https://www.instagram.com/hotelsdotcom/)

In the wake of COVID-19, [Hotels.com](https://www.trendhunter.com/trends/retro-beach-motelier) is making it easier to make staying at home feel as luxurious as being in a hotel. The brand is asking its fans how they are embracing "hotel life" while remaining safely indoors with a chance to win a free $100 gift card for "room service" — aka meals from their favorite local restaurant delivered right to their front doors.

For a chance to win the $100 gift card, simply share on social — either [Instagram](https://www.trendhunter.com/trends/cookie-getaways) or [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway) — using the hashtag #StayInn how you are embracing the luxuries of “hotel life” at home, whether that’s cozying up in a robe or taking a slipper selfie

Image Credit: Twitter / @CaptainObvious

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 38% | Activity: 64% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury-at-home Trend:** As hotels find innovative ways to bring the hotel experience home amid COVID-19, there is an opportunity for businesses to create luxury at-home experiences.
- **Social Media Engagement Trend:** As Hotels.com utilizes social media to engage customers during COVID-19, there is an opportunity for businesses to ramp up social media strategies for maximum customer engagement.
- **Gift Card Incentive Trend:** As Hotels.com offers a $100 gift card incentive to customers during COVID-19, there is an opportunity for businesses to explore gift card incentives to drive sales during the pandemic.

### Sectors Adopting This

- **Hospitality Industry:** Hotels and other hospitality industry businesses can explore creating in-room dining experiences that mimic the hotel experience for customers staying at home during COVID-19.
- **Local Food Delivery Industry:** Restaurants and food delivery businesses can partner with hotels to offer in-home dining experiences and upscale meal delivery services for customers looking to enjoy luxury dining experiences at home during COVID-19.
- **Social Media Marketing Industry:** Marketing and advertising agencies can explore innovative ways to engage customers through social media during COVID-19, using Hotels.com's successful social media engagement strategy as a model for success.

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