# Beach-Inspired Hotel Interiors This Hotel in Montauk is Renovated by Studio Tack and Bridgeton By Kalin Ned | Published 2019-09-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-in-montauk References: [dezeen](https://www.dezeen.com/2019/09/13/marram-hotel-bridgeton-studio-tack-montauk/) & [marrammontauk](https://www.marrammontauk.com/) Marram is a hotel in Montauk, New York that was recently updated to mirror the aesthetic of its location better. The hospitality institution has a total of 96 rooms, as well as a cafe and a freshwater pool. The project is overseen by design firm [Studio Tack](https://www.trendhunter.com/trends/studio-robert-mckinley) and is commissioned by hospitality company [Bridgeton](https://www.trendhunter.com/trends/dawn-ranch). The aesthetic of the hotel in Montauk is quite uniform, with all the rooms assimilating a similar language of design. To better connect Marram with its surrounding, Studio Tack employed a welcoming and cheerful palette that recalls the nuances of the [sandy beach](https://www.trendhunter.com/trends/mylos-hotel). The idea was to position the institution as a travel destination that has "both an innate and intimate sense of place." Photo Credits: [Read McKendree](https://www.readmckendree.com/) ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 83% | Activity: 41% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Beach-inspired Hotel Designs:** Design firms are innovating the hotel industry by creating a unique aesthetic based on local geography, such as the beach. - **Uniformity in Hotel Room Design:** Standardizing hotel room design allows travelers to experience the same features and amenities across locations, creating a more predictable experience. - **Integrating Nature-inspired Elements in Hotel Interiors:** Incorporating natural materials and colors into hotel interior design creates a more peaceful and relaxing environment for guests. ### Where This Applies - **Hospitality:** The hospitality industry can benefit from hiring design firms to create unique hotel experiences that entice travelers to visit. - **Interior Design:** Interior design firms can expand their services to the hotel industry by creating customized designs that reflect the local geography and culture. - **Tourism:** Tourism boards can promote hotels with unique designs that reflect the local environment as a way to attract visitors to the area. ## Related on Trend Hunter - [Beachfront-Inspired Tranquil Bungalows](https://www.trendhunter.com/trends/captain-balfour.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Maritime-Inspired Bright Restaurants](https://www.trendhunter.com/trends/home-studios.md) - [Nostalgic Nantucket Hotels](https://www.trendhunter.com/trends/beachside-hotel.md) - [Reimagined Stylish Beachside Hotels](https://www.trendhunter.com/trends/beachside-hotel-1.md) - [Relaxing Beachside Boutique Hotels](https://www.trendhunter.com/trends/james-bradley.md) - [Spice-Inspired Hotel Renovations](https://www.trendhunter.com/trends/manly-pacific-hotel.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Retro Surf-Nostalgic Boutique Hotels](https://www.trendhunter.com/trends/sea-sea.md)