# Hotel Hookup Heists Hot Thief Steals Scenes in Cesare Paciotti Jewels Ad By Ryan Hinkson | Published 2010-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-hook-up-heists References: [designscene.net](http://www.designscene.net/2010/03/cesare-paciotti-by-mariano-vivanco.html) & [cesarepaciotti.it](http://www.cesarepaciotti.it/) This spot for Cesare Pacotti's [Jewels](https://www.trendhunter.com/trends/virtuosity-high-jewelry) starts of like one of my fantasies. An unsuspecting guy's hotel room is slightly ajar, he locks eyes with the hot girl across the hall and they hook up. Here's where things go awry. She ties him up, but it's a heist because then next thing you know she is making off with my watch. -- I mean *his* watch. This put together [hotel hookup heist spot](https://www.trendhunter.com/trends/alexis-bittar-the-st-regis-new-york) was also photographed by Mariano Vivanco for an accompanying [print advertorial](https://www.trendhunter.com/trends/alessandro-micheles). It features models Isabeli Fontana and Corey Bond. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 100% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Hotel Hookup Heist Ads:** There is a trend in using unconventional scenarios like hotel hookup heists in advertisements to grab the audience's attention and create a lasting impression. - **Subverting Expectations in Advertisements:** Another trend is to subvert audience expectations by taking a typical scenario and adding a twist to make it more memorable and entertaining. - **Interactive Ad Campaigns:** Interactive ad campaigns, like the Cesare Paciotti Jewels ad, are becoming more popular and provide opportunities for businesses to engage with their target audience in unique ways. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can take advantage of unconventional and interactive advertisement campaigns to promote their products and enhance brand awareness among their target audience. - **Hospitality Industry:** The hospitality industry can use the hotel hookup heist concept as a unique selling proposition to attract adventurous travelers who are looking for new and exciting experiences during their stay. - **Entertainment Industry:** The entertainment industry can incorporate subverting expectations as a way to create engaging and memorable content that will captivate audiences and keep them coming back for more. ## Related on Trend Hunter - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Playful Hide-And-Seek Holiday Campaigns](https://www.trendhunter.com/trends/chaumets-holiday-2025.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Cup-Stealing Clothing Collections](https://www.trendhunter.com/trends/steal-artois.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Luxury Hotel Fashion Capsules](https://www.trendhunter.com/trends/the-ritzcarlton-and-late-checkout.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Bold Fragrance Campaign Films](https://www.trendhunter.com/trends/the-scent-elixir.md)