# Hotel Gardening Initiatives 'AccorHotels' is Growing Its Own Produce in Order to Reduce Food Waste By Katherine Pendrill | Published 2016-04-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-gardening References: [psfk](http://www.psfk.com/2016/04/hotel-chain-accorhotels-grows-its-own-vegetables.html) & [accorhotels](http://www.accorhotels.com/gb/sustainable-development/index.shtml) AccorHotels recently launched a hotel gardening program to try and reduce food waste. Following in the footsteps of companies such as [Starbucks](https://www.trendhunter.com/trends/greener-store), the new program will help to reduce the amount of food scraps thrown away each year. The new hotel gardening program aims to reduce overall food waste by at least 30 percent. To do so, some hotels will create and maintain [vegetable gardens](https://www.trendhunter.com/trends/gardyn) directly on hotel property. The chain will also enact a more strict restaurant policy that requires hotel eateries to keep track of how much food is being thrown away. This will extend to menu changes that will include more local produce and smaller courses. All of these efforts are designed to make the chain more sustainable and reduce its overall environmental footprint. While the idea of urban gardening is not exactly new, AccorHotels' initiative demonstrates how big companies are beginning to embrace such practices. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Urban Gardening:** Opportunity for hotels and other industries to implement urban gardening initiatives to reduce food waste and promote sustainability. - **Food Waste Reduction:** Opportunity for companies to implement programs and policies to track and reduce food waste, leading to more sustainable practices. - **Sustainable Menus:** Opportunity for restaurants and hospitality industries to incorporate more local produce and smaller courses in their menus to promote sustainability and reduce waste. ### Sectors Adopting This - **Hospitality:** Hotels and hospitality companies can implement hotel gardening programs and sustainable menus to reduce food waste and promote sustainability. - **Restaurant:** Restaurants can track and reduce food waste, and incorporate more local produce and smaller courses in their menus to promote sustainability. - **Food Service:** Food service industries can implement programs and policies to track and reduce food waste, and promote sustainable practices. ## Related on Trend Hunter - [Luxury Hotel ESG Commitments](https://www.trendhunter.com/trends/accor-hotel.md) - [Sustainable Hotel Cocktails](https://www.trendhunter.com/trends/fairmont-hotels-resorts.md) - [Seed Oil-Free Hotel Kitchens](https://www.trendhunter.com/trends/zero-acre-farms.md) - [GHG-Reducing Hotels](https://www.trendhunter.com/trends/choice-hotels.md) - [Automated Commercial Kitchen Gardens](https://www.trendhunter.com/trends/instafarm.md) - [Seed-Oil-Free Hotel Menus](https://www.trendhunter.com/trends/healthcentric-experience.md) - [Minimal Environmental Footprint Hotels](https://www.trendhunter.com/trends/shorebreak-hotel.md) - [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md) - [AI Food Waste Reducers](https://www.trendhunter.com/trends/orbisk.md)