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# Tattooed Travel Incentives
Hotel Erwin Guests Get Tattoo Voucher, Bottle of Tequila & $500 Bonus

By Marissa Brassfield | Published 2009-08-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-erwin-ink-and-stay
References: [travel.latimes](http://travel.latimes.com/daily-deal-blog/index.php/get-a-room-a-tattoo--5173/) & [jdvhotels](http://www.jdvhotels.com/hotels/losangeles/erwin)

Hotel Erwin's 'Ink and Stay' travel package isn't for sissies. This clever promotion gives travelers to the Venice Beach, California hotel a $100 voucher for a tattoo at the in-house parlor a bottle of Lubriderm and a bottle of tequila (you know, to soothe the pain).

Best of all, guests who select the Hotel Erwin's 'Ink and Stay' package and decide to get an "I [heart] Hotel Erwin" tattoo using their voucher get a $500 bonus. With rates that start at $399 per night, this is one vacation in which you'll return home with more money than you left with.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 27% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Tattoo Tourism:** Hotel promotions offering tattoo vouchers as travel incentives are leveraging the growing popularity of tattoo tourism.
- **Experiential Travel:** Hotels are providing unique and memorable experiences to attract travelers, such as offering tattoo packages.
- **Branded Tattoos:** Hotels are creating opportunities for brand loyalty by incentivizing guests to get tattoos of their hotel logo.

### Who This Affects Most

- **Hospitality:** Hotels are using innovative promotions like tattoo vouchers to attract and engage guests.
- **Tattoo Parlors:** Tattoo parlors are partnering with hotels to offer tattoo packages as a unique travel experience.
- **Alcohol Beverage:** Alcohol brands can leverage partnerships with hotels to provide branded bottles of alcohol as part of travel packages.

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