# Sensory Hotel Entryways Moxy NYC Chelsea's Hotel Entrance Doubles as a Place to Purchase Flowers By Laura McQuarrie | Published 2019-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-entrance References: [prnewswire](https://www.prnewswire.com/news-releases/new-yorks-moxy-chelsea-taps-putnam--putnam-to-create-a-sensory-hotel-arrival-experience-300793181.html) & [moxy-hotels.marriott](http://moxy-hotels.marriott.com/nyc/chelsea/) On February 14th, [Moxy](https://www.trendhunter.com/trends/moxy-ac) NYC [Chelsea's](https://www.trendhunter.com/trends/over-the-pitch) hotel entryway will be transforming into a convenient place to buy flowers for Valentine's Day. In collaboration with Putnam & Putnam, Moxy NYC Chelsea is hosting the renowned florist duo's first retail location. Floral arrangements by Putnam & Putnam are often found at celebrity events and fashion shows. The transformed hotel entryway is set to greet guests with an "overgrown botanical experience" and a shop stocked with a variety of seasonal, fresh-cut flowers and other gifts that are perfect for the holiday. The location will be one of the best places to find last-minute fresh flowers in the city, especially as it will be one of the only [retail flower boutiques](https://www.trendhunter.com/trends/le-florist-flower-truck) in the wholesale market to stay open into the afternoon. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Retail Hospitality Experiences:** Hotels are embracing the opportunity to create unique retail experiences within their entryways, tapping into consumer demand for convenience and immersive environments. - **Collaborations with Luxury Brands:** Hotels are partnering with renowned brands, such as florists, to enhance the guest experience and offer exclusive products and services. - **Last-minute Retail Solutions:** Hotels are capitalizing on their prime locations by providing convenient retail options for customers seeking last-minute purchases. ### Who This Affects Most - **Hospitality:** The hospitality industry can leverage the trend of sensory hotel entryways by transforming their entry spaces into unique retail experiences. - **Floristry:** Florists can explore collaborations with hotels and other non-traditional retail spaces to increase brand visibility and reach a wider audience. - **Retail:** Retailers can adapt to the trend of last-minute retail solutions by partnering with hotels or strategically opening temporary retail spaces in high-traffic areas. ## Related on Trend Hunter - [Runway-Inspired Bouquets](https://www.trendhunter.com/trends/farmgirl-flowers.md) - [Immersive Spring-Themed Exhibits](https://www.trendhunter.com/trends/colors-in-bloom.md) - [Floral Champagne Pop-Ups](https://www.trendhunter.com/trends/perrier-jouet-house-of-wonder.md) - [Floral Brand Collabs](https://www.trendhunter.com/trends/bouqs-collabs.md) - [Love-Themed Hotel Experiences](https://www.trendhunter.com/trends/sweethearts-retreat.md) - [Experiential Hotel Concepts](https://www.trendhunter.com/trends/moxy-montreal-downtown.md) - [Valentine's Day Transit Activations](https://www.trendhunter.com/trends/free-union-station-flowers.md) - [Plush Flower Exhibitions](https://www.trendhunter.com/trends/cj-hendrys-flower-market.md) - [Playful Valentine’s Activations](https://www.trendhunter.com/trends/le-florist-flower-truck.md)