# Nightclub Vibe Lodging Room Mate Hotel Emma in Barcelona is “Daring, Cheerful, Creative̶ By Katie Cordrey | Published 2010-08-29 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-emma References: [a212](http://www.a212.com/2010/04/hotel-room-mate-barcelona.html) & [room-matehotels](http://www.room-matehotels.com/eng/roommatehotel/home_general.php) Emma is a Room Mate Hotels property in Barcelona. Room Mate Hotels branding presents each hotel as if it were a person. 'Emma' is self-described as “daring, cheerful, creative.” The 56-room [boutique hotel](https://www.trendhunter.com/trends/the-hotel-at-the-moore) features a [vibrant interior](https://www.trendhunter.com/trends/sls-barcelona) with colored lights and and bold lines that give it a nightclub vibe. Emma is a former office building whose Madrid designer Tomás Alía is known for his flamboyant restaurant and disco designs. **Implications** - Travel and tourism is a highly competitive industry. Where the sights and wonders a country has to offer may not always be enough to excite the masses, a hotel that is hip, young and innovative in architecture and amenities is invaluable. Public buzz is one of the most powerful consumer driving forces, and the more unique and one of a kind a travel destination, the more successful it will be. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 76% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Nightclub-inspired Hospitality:** There is an emerging trend of hotels incorporating nightclub aesthetics and vibes into their design and atmosphere, creating a unique and exciting experience for guests. - **Branded Hotel Personalities:** The concept of giving hotels distinct personalities and branding them as individuals is gaining popularity, offering a way for hotels to differentiate themselves and connect with guests on a more personal level. - **Public Buzz Marketing:** Creating a hotel that stands out and generates public buzz through its unique and innovative design can be a powerful marketing strategy, attracting more guests and generating excitement in the competitive travel and tourism industry. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can explore incorporating nightclub aesthetics and vibes into hotels, creating a new and exciting experience for guests and setting themselves apart from competitors. - **Hospitality Design:** Design firms specializing in the hospitality sector can capitalize on the trend of giving hotels branded personalities by offering unique and creative design solutions that align with a hotel's desired identity. - **Travel and Tourism:** In the travel and tourism industry, there is an opportunity to leverage public buzz marketing by developing travel destinations and accommodations that are truly one-of-a-kind, attracting travelers seeking unique and memorable experiences. ## Related on Trend Hunter - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Elegant Boutique Hotels](https://www.trendhunter.com/trends/the-barcelona-edition.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Light-Centric Evocative Home Designs](https://www.trendhunter.com/trends/casa-emma.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md)