# Collaboration High-Protein Snack Bars The Hotel Chocolat x MyProtein Bar is Vegan-Friendly By Michael Hemsworth | Published 2025-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-chocolat-x-myprotein References: [foodbev](https://www.foodbev.com/news/myprotein-teams-up-with-hotel-chocolat-to-launch-vegan-caramel-pecan-double-dough-brownie) & [myprotein](https://myprotein.com)  The [Hotel Chocolat x](https://www.trendhunter.com/trends/summer-coolers) [MyProtein](https://www.trendhunter.com/trends/myprotein-x-mars) snack bar has been developed by the sports nutrition brand in collaboration with the premier chocolatier as a product perfect for satisfying a sweet tooth and hunger. The Double [Dough](https://www.trendhunter.com/trends/core-keto-bar-chocolate-chip-cookie-dough) Brownie snack bar comes in a Caramel Pecan flavor that positions it as more of a dessert than a regular protein supplement bar and features a vegan-friendly recipe. The snack bar contains 12-grams of protein along with 10-grams of fiber in a convenient format that's suited for enjoyment at home or out of the house. The Hotel Chocolat x MyProtein snack bar is arriving now in the UK where shoppers can pick it up in 12 packs priced at £25.99 from the brand online. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 69% | Activity: 70% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Protein Innovations:** The development of vegan-friendly protein products is capturing the growing demand for plant-based nutrition among health-conscious consumers. - **Dessert-like Nutrition Bars:** The trend of positioning nutrition bars as dessert alternatives is disrupting the traditional protein bar market by appealing to indulgent snacking preferences. - **Collaborative Product Development:** Brands are increasingly engaging in partnerships to create unique products that leverage the strengths of each collaborator, resulting in innovative offerings that stand out in the market. ### Where This Applies - **Sports Nutrition:** The sports nutrition industry is being transformed by the introduction of indulgent, snack-like protein products that appeal to a wider audience beyond traditional athletes. - **Vegan Food Market:** The vegan food market is expanding with new entries that cater to the dual demand for plant-based and high-protein dietary options. - **Confectionery:** The confectionery industry is being redefined by products that combine traditional candy experiences with health-focused benefits such as high protein and fiber content. ## Related on Trend Hunter - [Cafe-Inspired Vegan Protein Bars](https://www.trendhunter.com/trends/barebells-vegan-bars.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Chocolate Bar Protein Supplements](https://www.trendhunter.com/trends/myprotein-x-mars.md) - [Hybrid Proteins Snack Bars](https://www.trendhunter.com/trends/protein-works-loaded-legends.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Decadent Protein Bars](https://www.trendhunter.com/trends/ms-high-protein-bars.md) - [Tasty Vegan-Friendly Snack Bars](https://www.trendhunter.com/trends/jade-joy-wellbeing-bars.md) - [Vegan Protein Snack Bars](https://www.trendhunter.com/trends/fazer.md) - [Coconut-Packed Protein Bars](https://www.trendhunter.com/trends/barebells-coco-choco.md)