# Richly Historic Campaigns The Hotel Camino Oaxaca Ads Illustrate a Story Within Each Stay By Leslie Chen | Published 2011-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-camino-oaxaca-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/hotel_camino_real_oaxaca_stories_1) & [labasemexico.mx](http://www.labasemexico.com.mx/) Made for the hotel chain located in Mexico, the Hotel Camino Oaxaca ads are a series of images that feature a rich history. Each of the images in the campaign contains a historical look and is accompanied by the copy "Too many stories in every corner," according to adsoftheworld.com. The Hotel Camino Oaxaca ads are created by advertising agency LaBase and integrate a book within each of the real life objects illustrated. Working towards capturing a fuller experience, this ad campaign shows the Mexican hotel chain as a richly diverse place to stay. **Implications** - Attractive imagery is not the only thing consumers look for in advertisements. Designs featuring a familiar element are appealing to customers who desire a deeper connection to their products. In order to attract a greater number of shoppers, a company could create all of their items with the intention to relate. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Historical Storytelling:** Opportunity for businesses to create ad campaigns that incorporate rich historical narratives to connect with consumers on a deeper level. - **Integrating Books:** Opportunity for businesses to incorporate books or storytelling elements into their advertisements to enhance the overall consumer experience. - **Diverse Hotel Experience:** Opportunity for hotel chains to showcase their rich diversity and unique experiences to attract a wider range of customers. ### Who This Affects Most - **Advertising Agencies:** Opportunity for advertising agencies to offer services that integrate historical storytelling into ad campaigns for clients. - **Hospitality:** Opportunity for the hospitality industry to enhance their marketing by highlighting diverse experiences and unique offerings. - **Publishing:** Opportunity for the publishing industry to collaborate with brands in integrating books or storytelling elements into their advertising campaigns. ## Related on Trend Hunter - [Localized Destination Campaigns](https://www.trendhunter.com/trends/rosewood-hotels-resort.md) - [Naturalistic Taco Stand Campaigns](https://www.trendhunter.com/trends/street-photography-campaign.md) - [Spontaneity-Inspired Travel Campaigns](https://www.trendhunter.com/trends/where-theres-a-wyndham.md) - [Playful Hotel Campaigns](https://www.trendhunter.com/trends/bwh-hotels.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Sun-Lit Anniversary Campaigns](https://www.trendhunter.com/trends/corona-100-years.md)