# Hotel Cafe Extensions This Cafe Was Designed to Reach Out to Locals in the Area By Mishal Omar | Published 2016-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-cafe References: [thedieline](http://www.thedieline.com/blog/2016/10/12/grand-caf) & [prioritygroup.se](http://prioritygroup.se/) This hotel cafe was created in order to reach out to locals in the area who otherwise would not visit. The [Grand Hotel](https://www.trendhunter.com/trends/grand-emily) in Stockholm sees a lot of foot traffic from tourists, but unsurprisingly had a limited relationship with the locals in the area for a significant amount of time. When approached about renting a building near it, the hotel took it as an opportunity to reach out to that client-base. In a collaboration with the agency 'Priority,' a [relaxing hotel cafe](https://www.trendhunter.com/trends/hotel-dripdrop) was designed. The cafe's branding is featured in [pastel colors](https://www.trendhunter.com/trends/caf-goldie) that give it an aesthetic that is both playful and sophisticated. The Grand Hotel's decision to reach out to locals creates a new revenue stream for the business, while fostering a stronger relationship with an unexpected clientele. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 88% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Local Engagement:** Creating spaces or initiatives to directly engage with the local community can open up new revenue streams for businesses and strengthen relationships with untapped clientele. - **Collaborative Partnerships:** Collaborating with creative agencies or local organizations can lead to innovative solutions and help businesses expand their reach to new target markets. - **Branding and Aesthetics:** Crafting a playful yet sophisticated brand identity through color schemes and design can attract customers and differentiate businesses in saturated markets. ### Industries Being Reshaped - **Hospitality:** Hotels and resorts can leverage local engagement strategies to attract not only tourists but also locals, creating additional revenue streams and building stronger customer relationships. - **Food and Beverage:** Creating hotel cafes or restaurant extensions that actively cater to the local community can help restaurants tap into a new customer base and increase revenue. - **Creative Agencies:** Collaborating with hotels or businesses to design and develop engaging spaces or initiatives opens up new opportunities and allows creative agencies to showcase their expertise in brand identity and aesthetics. ## Related on Trend Hunter - [Studio-Transformed Artful Bistro](https://www.trendhunter.com/trends/form-us-with-love-2.md) - [Cross-Influence Fusion Cafes](https://www.trendhunter.com/trends/challe-caf.md) - [Home Security-Branded Cafes](https://www.trendhunter.com/trends/neighbourgood-caf.md) - [Juxtaposing Finnish Design-Themed Cafes](https://www.trendhunter.com/trends/el-fant-caf.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Hospitality Neighborly Initiatives](https://www.trendhunter.com/trends/hotel-indigo-1.md) - [Boldly Designed Minimal Cafes](https://www.trendhunter.com/trends/vinklu.md)