# Neon Nationalistic Hotel Branding The Happy 8's Identity is Vibrantly Bold and Original By Farida Helmy | Published 2014-03-10 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-branding References: [designworklife](http://www.designworklife.com/2014/03/06/1983-present-the-happy-8-identity-and-collateral/) & [behance.net](https://www.behance.net/gallery/The-Happy-8/10109459) Looking completely different than any other hotel branding you're ever likely to see, The Happy 8 sets itself apart from the competition with its [vibrant, neon and very artsy branding](https://www.trendhunter.com/trends/big-hug-1). The Malaysian luxurious chain-hotel brand is inspired by the Nanyang culture and art, which it exudes in an almost Andy Warhol-like way. The hotel branding for The Happy 8 plays with colors to represent the local system, kitschy and majestic national symbols and a general cultural design to represent Malaysia's multiculturalism. Reinterpreting national culture in an original and psychedelic way, the hotel embodies culture and art for a nation that gives the brand an advantage over other local hotels. The branding design also excels in that it has a very [strong coherent brand experience](https://www.trendhunter.com/trends/beach-clubs) in everything related to the hotel. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Why This Trend Is Growing - **Vibrant Hotel Branding:** Disruptive innovation opportunity: Explore unconventional and bold branding strategies to stand out in the saturated hotel industry. - **Cultural Experiences:** Disruptive innovation opportunity: Create immersive cultural experiences within hotel spaces to cater to the growing demand for authentic and unique travel. - **Multicultural Representation:** Disruptive innovation opportunity: Embrace diversity and integrate multicultural elements into branding and design to appeal to a wider audience. ### Industries Being Reshaped - **Luxury Hospitality:** Disruptive innovation opportunity: Introduce bold, artsy branding strategies in luxury hotels to enhance differentiation and attract discerning travelers. - **Art and Design:** Disruptive innovation opportunity: Collaborate with artists and designers to create visually stunning and unique branding experiences that transcend traditional boundaries. - **Tourism and Travel:** Disruptive innovation opportunity: Incorporate cultural elements into travel experiences to provide a deeper understanding of local culture and attract experiential travelers. ## Related on Trend Hunter - [Contemporary Sleek Boutique Hotels](https://www.trendhunter.com/trends/ni-hao-hotel.md) - [Curated Discovery-Forward Rebranding Strategies](https://www.trendhunter.com/trends/curated-discovery.md) - [Comprehensive Hotel Rebrands](https://www.trendhunter.com/trends/starwood-hotels.md) - [Revitalized Retro Hotel Interiors](https://www.trendhunter.com/trends/kimpton-los-monteros-hotel.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Redefining Hotel Brand Visions](https://www.trendhunter.com/trends/above-beyond-campaign.md) - [Retro Nightlife-Inspired Hotels](https://www.trendhunter.com/trends/htel-chteau-deau.md) - [Hybrid Culturally Inspired Hotels](https://www.trendhunter.com/trends/japanese-and-spanish-design.md)