# Prison Replication Inns The Intimidating Hotel Alcatraz Pops Up in London By Cowbag | Published 2012-03-13 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hotel-alcatraz-london References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2012/03/13/hotel-alcatraz/) & [fox](http://www.fox.com/alcatraz/) The doors have opened on an extremely intimdating, yet fascinating experience as '[Hotel Alcatraz](https://www.trendhunter.com/trends/emergency-refuge-shelter)' arrives in Kings Cross, London. It's a PR stunt for UKTV’s entertainment channel, Watch -- the opening of Hotel Alcatraz coinciding with the launch of J.J. Abrams’ new drama series Alcatraz. Watch created the experience to offer a more intimate look into the lives of the series' character. The four-cell residence has been modeled after San Francisco’s infamous Alcatraz prison -- a faithful reproduction of the penitentiary during its heyday, before closure in 1963. Each room measuring only 5ft by 9ft with exceptional attention to detail by the production team Helix 3D -- they even replicated the effect of walls being built with a plaster-planking technique. Best of all, members of the public can stay in the hotel for free by booking in via LateRooms.com. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Prison-themed Accommodations:** Opportunity to offer immersive experiences by creating prison-themed hotels, inns, and lodges. - **Entertainment-themed Hospitality:** Opportunity to boost television and film ratings by designing interactive entertainment-inspired hotels and accommodations. - **Experiential Marketing:** Opportunity for brands to engage with customers through physical and immersive activations, like themed hotels and experiences. ### Where This Applies - **Hospitality:** Opportunity for hotels and accommodations to attract guests with immersive prison-themed experiences. - **Television and Film:** Opportunity for television and film networks to promote their content by partnering with hospitality brands to create immersive entertainment-themed accommodations. - **Branding and Advertising:** Opportunity for brands to use experiential marketing to create physical, immersive activations that engage customers and promote products or services. ## Related on Trend Hunter - [Prison-Transformed Luxe Hotels](https://www.trendhunter.com/trends/hoshino-resort.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [TV Show Pub Stays](https://www.trendhunter.com/trends/ted-lasso-airbnb.md) - [Emergency Refuge Shelter Replicas](https://www.trendhunter.com/trends/emergency-refuge-shelter.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Thriller Novel Hotel Experiences](https://www.trendhunter.com/trends/tempo-by-hilton-times-square.md) - [Whimsical Theater-Driven Stays](https://www.trendhunter.com/trends/elphabas-retreat-airbnb.md) - [Lego-Themed Escape Rooms](https://www.trendhunter.com/trends/legothemed-escape-rooms.md) - [One-Star Hotel Installations](https://www.trendhunter.com/trends/one-star-hotel-riklin.md)