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# Action Cam Toy Cars
The Hot Wheels 'Zoom In' Car was Developed by Mattel and GoPro

By Michael Hemsworth | Published 2018-06-07 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/hot-wheels-zoom-in-car
References: [geeky-gadgets](https://www.geeky-gadgets.com/hot-wheels-gopro-car-06-06-2018/) & [play.hotwheels](https://play.hotwheels.com/en-gb/videos/index.html)

The Hot Wheels 'Zoom In' car is a new toy developed through a partnership between [Mattel](https://www.trendhunter.com/trends/hasbros-monopoly) and [GoPro](https://www.trendhunter.com/trends/gopro-gokart) that will provide users of all ages to capture drives. Integrated with a space to hold your [GoPro hero Session](https://www.trendhunter.com/trends/gopro-1) or Hero5 Session, the toy car can be used in the brand's existing tracks or as a piece of equipment to capture playing. A metal latch holds the camera in place, while the durable design of the car ensures it's capable of being used for extended periods for play or interactive recording experiences.

The Hot Wheels 'Zoom In' car is priced at $1.09, will be available later this month and also coincides with the brand's 50th anniversary to make it a must-have for collectors.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 81% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Toy Camera Integration:** The integration of small cameras into toys can allow for interactive and immersive experiences for children and adults alike.
- **Interactive Toy Design:** Toy design that allows for engaging experiences or the incorporation of technology can set a product apart from traditional toys.
- **Multi-purpose Toy Design:** Toys that serve a dual purpose, such as being both a plaything and a recording device, can broaden the appeal of a product and create new markets.

### Industries Being Reshaped

- **Toy Industry:** Toy companies have opportunities to innovate by incorporating technology and multi-use designs into their products.
- **Camera Industry:** Camera companies can expand into new markets by producing small cameras designed for use in children's toys and enhancing the overall play experience.
- **Collectibles Industry:** Developing limited edition or commemorative toys can create excitement and increase demand among collectors and fans of a brand.

## Related on Trend Hunter

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