Shelby Walsh is the VP of Operations at Trend Hunter, and in this interview she discusses Hot Wheels stunt videos as an example of projected publicity. This form of advertising is a great way to get passersby to stop and pay attention, instead of just posting a motionless ad on a billboard. This specific Hot Wheels stunt video was released to promote the company's Skull Races collection, and featured a 3D video experience projected onto a building.
When she’s not admiring projected publicity stunts, Shelby is running the Trend Hunter editorial team. Her day consists of making sure projects are executed smoothly, and strategizing on the next steps to grow the business. A trend she sees blossoming in the future is Discrete Consumerism, where larger companies like Starbucks are starting to appeal to a non-mainstream crowd.