# Skateboard Toy Collections Hot Wheels Brought its 'Skate' Line to Canada with Tony Hawk By Colin Smith | Published 2022-11-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hot-wheels-skate References: [shop.mattel](https://shop.mattel.com/pages/hot-wheels-skate) Mattel announced that its '[Hot Wheels](https://www.trendhunter.com/trends/7eleven-x-hot-wheels-collection) Skate' lineup of toys and collectibles is now available in Canada. The company partnered with renowned skateboarder [Tony Hawk](https://www.trendhunter.com/trends/taco-bell-and-tony-hawk) to develop the product lineup. The Hot Wheels Skate collection in Canada features four main products, each set at a different price point designed for inclusivity. The most affordable product in the offering is the $4.99 'Fingerboard + Shoe Assorted Pack,' which comes with a fingerboard and a pair of removable skate shoes that attach to the board for increased finger grip. Going up from here, the lineup features the 'Collector Series Assortment' for $8.99 which comes with one fingerboard and skate shoes plus an additional [Hot Wheels vehicle](https://www.trendhunter.com/trends/hot-wheels-victory-lap). The two full-scale toy sets in the collection are the 'Fingerboard + Shoe 4-Pack,' which retails for $19.99, and the 'Amusement Park Skate Set,' coming in at $44.99. The Skate Set includes a full skate park diorama complete with ramps, ledges, half pipes, and even trigger buttons that activate music. Image Credit: Hot Wheels ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 82% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Skateboard Toy Collections:** The Hot Wheels Skate lineup brings an opportunity for more inclusive skate-themed toys and collectibles. - **Partnerships with Athletes:** Partnering with well-known athletes like Tony Hawk presents an opportunity to create unique and marketable product lines. - **Diversifying Toy Offerings:** Expanding toy offerings to include skateboarding-related toys can open new markets and attract a more diverse customer base. ### Where This Applies - **Toy Manufacturing:** Toy companies can explore expanding into new niche markets like the skateboard toy collections, especially by collaborating with popular athletes. - **Athlete Branding:** Athletes can market their personal brands and expand into the toy industry by partnering with toy manufacturers to develop unique product lines. - **Amusement Park Industry:** The amusement park industry can identify opportunities to incorporate skateboard-themed attractions and merchandise, like the 'Amusement Park Skate Set' from the Hot Wheels Skate lineup. ## Related on Trend Hunter - [Collaboration Retailer Toy Ranges](https://www.trendhunter.com/trends/7eleven-x-hot-wheels-collection.md) - [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md) - [Comic Book Hero Collectibles](https://www.trendhunter.com/trends/comic-book-heros.md) - [Toy-Inspired Jewelry Collections](https://www.trendhunter.com/trends/hot-wheels-x-alex-and-ani.md) - [Decayed Car Playsets](https://www.trendhunter.com/trends/hot-wheels-x-daniel-arsham.md) - [Racing Game Toy Collaborations](https://www.trendhunter.com/trends/horizon-5-hot-wheels.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Modernized Superhero RC Toys](https://www.trendhunter.com/trends/hot-wheels-rc-original-edition-batmobile.md) - [Toy Car-Inspired Fashion Capsules](https://www.trendhunter.com/trends/hot-wheels-and-maje.md)