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# Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto

By Laura McQuarrie | Published 2021-06-18 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/hot-wheels-nft
References: [designtaxi](https://designtaxi.com/news/414389/Mattel-Launches-Hot-Wheels-Digital-Collectibles-En-Route-To-World-Of-NFTs/) & [nft.mattelcreations](https://nft.mattelcreations.com/)

The world of collectibles is changing thanks to digital assets like NFTs and [Mattel](https://www.trendhunter.com/trends/hasbros-monopoly) is getting in on the action by releasing its first Hot Wheels NFT digital artworks. The designs are modeled after three Hot Wheel cars: [Twin Mill](https://www.trendhunter.com/trends/braille-car), Bone Shaker and Deora II, and bids for these virtual collectibles will start at just 99 cents per car. Buyers will be able to purchase the digital assets with [Ethereum](https://www.trendhunter.com/trends/the-arcade-og-series) and as such, Mattel aims to reach "a new collector customer base who expect cryptocurrency as a purchase option."

The virtual toy car collectibles are faithful to the original and authentic designs yet they offer a new way for fans to collect and trade the iconic toys.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 48% | Activity: 37% | Freshness: 10%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Toy Car Collectibles:** The trend of creating virtual collectibles for traditional toys presents an opportunity for companies to expand their customer base with millennial and Gen Z collectors.
- **Nft-based Digital Artworks:** The increasing popularity of NFT-based digital artworks opens up new revenue streams for companies that have established intellectual property, as well as artists and creators who want to monetize their work.
- **Cryptocurrency Payment Options:** The adoption of cryptocurrency payment options by companies can attract tech-savvy customers and also provide an opportunity to tap into an emerging financial market.

### Where This Applies

- **Toy Manufacturing Industry:** Toy manufacturers can explore the opportunities presented by virtual collectibles, such as creating digital versions of their products and leveraging blockchain technology for enhanced security and authentication.
- **Art Industry:** The art industry can leverage the popularity of NFT-based digital artworks to create new channels of revenue and engage with a younger, tech-literate audience.
- **Payment Processing Industry:** Companies in the payment processing industry can offer cryptocurrency payment options, providing a competitive edge in an evolving market while also enhancing security and reducing transaction fees.

## Related on Trend Hunter

- [Race Car NFTs](https://www.trendhunter.com/trends/candy-racing.md)
- [Automobile NFT Universes](https://www.trendhunter.com/trends/shooting-star.md)
- [Toy Pony NFTs](https://www.trendhunter.com/trends/my-little-pony-nfts.md)
- [Graffiti Racer Models](https://www.trendhunter.com/trends/3000gt-vr4.md)
- [Mascot NFT Collections](https://www.trendhunter.com/trends/nft-collections.md)
- [Collaborative Toy Models](https://www.trendhunter.com/trends/hasbros-monopoly.md)
- [Exclusive Carbon Fiber NFTs](https://www.trendhunter.com/trends/lamborghini-nft.md)
- [Automobile-Themed NFTs](https://www.trendhunter.com/trends/automobile-nft.md)
- [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md)