# Mix and Match Swimwear Calzedonia Combines Patterns and Cuts By Going Like Sixty | Published 2008-07-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hot-swimwear-mix-and-match-calzedonia-on-you-will-turn-heads References: [calzedonia.it](http://www.calzedonia.it/SUMMER08/) Calzedonia offers stunning [mix and match beachwear](https://www.trendhunter.com/trends/salty-mermaid). Visit their website and choose different tops and bottoms in a variety of styles and colors to show your individuality on the beach. Their site features a huge variety of models to show off bandeau, balconet and push up tops, string bottoms, boyshorts, brazilian cut, even g-strings. The "must have" for the summer they say is a triangle top with a high waisted bottom. **Implications** - Consumers desire ways to make their items [more personalized](https://www.trendhunter.com/trends/bathing-belle-swimwear). Products that allow customers to be more involved with their style are appealing to those who like to be more hands on. In order to achieve a higher status, a company could focus on this. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Mix-and-match Fashion:** The popularity of mix-and-match swimwear indicates a broader trend toward customized fashion. - **Personalized Style:** Consumer desire for personalized fashion creates opportunities for companies to offer customizable products. - **Versatile Clothing:** The demand for mix-and-match swimwear highlights a trend toward versatile clothing that can be styled in multiple ways. ### Industries Being Reshaped - **Fashion Retail:** Mix-and-match swimwear presents a disruptive innovation opportunity for fashion retailers to offer customizable options. - **E-commerce:** The trend toward mix-and-match swimwear could drive sales and innovation in the e-commerce industry, as consumers seek out more personalized shopping experiences. - **Sustainable Fashion:** The versatility of mix-and-match swimwear could be leveraged by sustainable fashion companies looking to reduce waste and offer more eco-friendly options. ## Related on Trend Hunter - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Crochet Bikini Lines](https://www.trendhunter.com/trends/coverups-and-swimwear.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Bespoke Swimwear Designs](https://www.trendhunter.com/trends/bathing-belle-swimwear.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Spring Bring-Ready Apparel](https://www.trendhunter.com/trends/swimwear-and-vacation-outfits.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md)