# Chunky Lavender Rapper-Collab Sneakers NOCTA and Nike Launch a Purple Hot Step Air Terra Sneaker By Amy Duong | Published 2022-05-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-step-air-terra References: [hypebeast](https://hypebeast.com/2022/5/drake-nocta-nike-hot-step-air-terra-purple-detailed-look-release-info-dh4692-500) Drake's fashion label [NOCTA](https://www.trendhunter.com/trends/hot-step-2-sneaker) continues to work in collabroation with Nike and this time around, it launches a [Purple](https://www.trendhunter.com/trends/fierce-purple) colorway of the Nike [Hot Step Air Terra](https://www.trendhunter.com/trends/hot-step-2) sneaker model for the season. The new tonal update arrives just in time for the warmer temperatures and has a premium leather material making up most of the construction. It is detailed with dynamic paneling that is then marked with perforations for breathability and 3M accents for a reflective touch. The rest of the shoe includes the dramatic heel counters that are detailed with "G-Tek" branding along with mini Swooshes, the NNOCTA tongue tag, and the printed insoles. It all rests on top of a sculpted midsole foundation with large air units and a toothy outsole. Image Credit: @solebyjc ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 62% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Collaborative Fashion Label Sneakers:** More fashion labels and footwear brands can collaborate in sneaker design and create unique colorways that cater to different tastes. - **Premium Leather Sneaker Models:** Sneaker models made of premium leather designed for the Spring or Summer season can be a new trend that many brands can adopt. - **Reflective Accents on Sneakers:** Sneakers with reflective accents can provide practical and aesthetic value, attracting customers who prioritize visibility in low light conditions. ### Who This Affects Most - **Fashion Apparel and Footwear Manufacturing:** Apparel and footwear manufacturers that can produce unique and high-quality sneakers are likely to attract consumers looking for fresh styles. - **Sports Apparel and Footwear Retail:** Retailers catering to customers looking for innovative new designs can benefit from stocking sneakers from new collaborations and limited-edition releases. - **Athletic Training Gear Retail:** Sellers of athletic training gear can capitalize on sneakers with practical features and benefits such as breathability and reflective accents to suit customers' needs. ## Related on Trend Hunter - [Vibrant Orange Textural Sneakers](https://www.trendhunter.com/trends/hot-step-2.md) - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [Stark Tonal Retro Sneakers](https://www.trendhunter.com/trends/white-chrome.md) - [Dynamic Collaborative Streetwear](https://www.trendhunter.com/trends/loverboy-nike-air-force-1-low.md) - [Stealthy Updated Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-drive-sneaker.md) - [Bold Spring-Ready Layered Sneakers](https://www.trendhunter.com/trends/vivid-purple-colorway.md) - [Bold Spring-Ready Sneakers](https://www.trendhunter.com/trends/fierce-purple.md) - [Colorful Collaborative Jersey Sets](https://www.trendhunter.com/trends/tech-fleece-suits.md) - [Patterned Chunky Textural Sneakers](https://www.trendhunter.com/trends/air-max-95-sneaker-collaboration.md)