# Vibrant Orange Textural Sneakers NOCTA and Nike Present a Hot Step 2 Sneaker in Total Orange By Amy Duong | Published 2024-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hot-step-2 References: [highsnobiety](https://www.highsnobiety.com/p/nocta-nike-hot-step-2-sneakers/)  Drake's latest sneaker designs are a collaborative project between his brand NOCTA and Nike, arriving in the form of the [Hot Step 2](https://www.trendhunter.com/trends/hot-step-2-sneaker) silhouette. It is a sequel to the duo's previous design, which was the Hot Step Air Terra -- this was a hybrid design that drew elements from the Jordan 14, the [Air Terra Humara](https://www.trendhunter.com/trends/air-terra-humara), and the [Air Max.](https://www.trendhunter.com/trends/air-max-95-big-bubble) The Hot Step 2 takes a big step as it boasts a much thicker silhouette, inspired by Air Max details. The upper has a rippled detail in a bright orange tone before being accented with contrasting chrome details for a shining finish. Logos that nod to both Nike and NOCTA makes its way subtly throughout the shoe. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 54% | Activity: 14% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Thicker Silhouette Sneakers:** Embracing a thicker silhouette inspired by Air Max details for a bold and stylish statement. - **Rippled Detail Footwear:** Incorporating rippled details in bright colors to add texture and visual interest to footwear designs. - **Collaborative Brand Logos:** Subtly integrating logos from multiple brands into product designs for a unique and branded aesthetic. ### Industries Being Reshaped - **Footwear Manufacturing:** Exploring innovative design elements like thicker silhouettes and rippled details to create visually appealing and trendsetting footwear. - **Fashion Collaboration:** Leveraging collaborations between brands to incorporate diverse design elements and logos, creating exclusive and highly coveted products. - **Branding and Marketing:** Utilizing collaborative brand logos as a strategic branding tool to differentiate products and appeal to a wider audience. ## Related on Trend Hunter - [Crisp Tonal Leather Sneakers](https://www.trendhunter.com/trends/hot-step-2-sneaker.md) - [Orange-Tinged Bold Sneakers](https://www.trendhunter.com/trends/black-and-total-orange.md) - [Stark Tonal Retro Sneakers](https://www.trendhunter.com/trends/white-chrome.md) - [Stealthy Updated Lifestyle Sneakers](https://www.trendhunter.com/trends/zoom-drive-sneaker.md) - [Orange-Tinged Collaborative Footwear](https://www.trendhunter.com/trends/jf1.md) - [Vibrant Orange Performance Sneakers](https://www.trendhunter.com/trends/total-orange-colorway-1.md) - [Seasonal Apparel Ranges](https://www.trendhunter.com/trends/nike-x-nocta.md) - [Open-Stitch Designed Lifestyle Shoes](https://www.trendhunter.com/trends/killshot-2.md) - [Dynamic Textural Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-1-mid-sneaker.md)