# Hot Spring-Inspired Snacks Kit Kat's Regional Treats are Inspired by Popular Hot Springs Snacks By Laura McQuarrie | Published 2018-02-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/hot-springs-snacks References: [en.rocketnews24](https://en.rocketnews24.com/2018/02/20/onsen-steamed-bun-flavored-kit-kats-on-sale-now-at-hot-springs-across-japan/) & [nestle.co.jp](https://www.nestle.co.jp/media/pressreleases/allpressreleases/documents/20180216_kitkat.pdf) Kit Kat recently expanded upon its [regionally inspired product line](https://www.trendhunter.com/trends/snackventure-box) with a new variety that takes inspiration from popular Japanese hot spring snacks. The [Kit Kat Mini](https://www.trendhunter.com/trends/kitkat-minis) Onsen Manju flavor takes cues from the flavor of the [red bean paste](https://www.trendhunter.com/trends/meiji-products) that is commonly sold at hot springs in the region. The steamed bun-inspired chocolate bars even emulate the look of the buns with a light-colored chocolate exterior and stripes of red bean powder between wafers. In keeping with the theme of these snacks, the new Kit Kat treats are exclusively available at select hot springs locations across Japan. Additionally, the pouch packaging for the confection references the 100 Views of Cats products that have become popular souvenirs. Image Credit: Nestle Japan ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 15% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Regional-inspired Snacks:** Creating snacks inspired by regional flavors and culinary traditions opens up opportunities for unique and localized products. - **Innovative Packaging Designs:** Designing packaging that references popular cultural icons or tourist souvenirs adds an extra layer of appeal to products. - **Collaborations with Local Businesses:** Partnering with local businesses, such as hot springs or tourist destinations, allows brands to tap into the existing customer base and create exclusive products. ### Where This Applies - **Confectionery:** The confectionery industry can leverage regional-inspired flavors and innovative packaging designs to attract customers seeking unique and interesting treats. - **Travel and Tourism:** Hot springs and tourist destinations can collaborate with brands to create exclusive products that highlight the local culture and offer memorable souvenirs. - **Packaging and Design:** The packaging and design industry can explore the opportunity of creating custom packaging designs that reference popular cultural icons or tourist souvenirs. ## Related on Trend Hunter - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Spherical Candy Bar Confections](https://www.trendhunter.com/trends/kitkat-pops.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Collaborative Bear-Themed Valentine's Gifts](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea.md) - [Bakery-Inspired Chocolate Snacks](https://www.trendhunter.com/trends/kitkat-cookie-dough.md)