# First-to-Market Hot Rosés HEARTBEAT Introduces a Spicy Twist to the Wine Industry with Hot Rosé By Grace Mahas | Published 2023-10-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-ros References: [moreheartbeat](https://moreheartbeat.com/)  The wine industry is set for a fiery shake-up with the introduction of HEARTBEAT's first-to-market Hot Rosé. This innovative product, launched by the new woman-owned wine company, offers a unique blend of rosé with real fermented peppers, delivering a spicy kick to the traditional wine experience. Each bottle boasts an 11.7% ABV, contains only 103 calories, and is free from added sugars or artificial flavors. CEO and Founder Kristen Knapp, inspired by her love for spicy cocktails, identified a gap in the wine market and collaborated with renowned winemaker Gianna Fugazi to create this distinctive pepper-wine blend. "We aim to redefine the wine category, introducing a product that appeals to a broader audience, from cocktail enthusiasts to seltzer aficionados," commented Knapp. With its innovative approach and vibrant branding, HEARTBEAT seeks to engage the younger demographic, tapping into the growing trend of [spice-infused alcoholic beverages](https://www.trendhunter.com/trends/worlds-angriest-cider). The product's launch comes at a time when there's a noticeable demand for such innovations, especially among [Gen Z and Millennials](https://www.trendhunter.com/trends/vinarchy), as evidenced by the viral trend of adding jalapeños to rosé on [TikTok](https://www.trendhunter.com/trends/spicy-rose). Available for $21.99 on moreheartbeat.com, and soon in select Los Angeles retail outlets, HEARTBEAT Hot Rosé promises to be the go-to drink for those seeking a fresh twist on a classic. For more information, visit moreheartbeat.com or follow @moreheartbeat on Instagram. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 72% | Activity: 81% | Freshness: 18% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Spice-infused Alcoholic Beverages:** The introduction of HEARTBEAT's first-to-market Hot Rosé taps into the growing trend of spice-infused alcoholic beverages, appealing to a younger demographic. - **Innovative Wine Blends:** HEARTBEAT's unique blend of rosé with real fermented peppers offers a fresh twist on the traditional wine experience, redefining the wine category. - **Viral Tiktok Trends:** The viral trend of adding jalapeños to rosé on TikTok highlights the noticeable demand for innovative wine products like HEARTBEAT's Hot Rosé among Gen Z and Millennials. ### Where This Applies - **Wine:** The introduction of HEARTBEAT's first-to-market Hot Rosé creates disruptive innovation opportunities in the wine industry, particularly in the realm of innovative wine blends. - **Alcoholic Beverages:** HEARTBEAT's spice-infused Hot Rosé taps into the growing trend of spice-infused alcoholic beverages, presenting disruptive innovation opportunities within the broader alcoholic beverages industry. - **Social Media Marketing:** The viral TikTok trend of adding jalapeños to rosé indicates disruptive innovation opportunities in social media marketing for wine companies like HEARTBEAT. ## Related on Trend Hunter - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series.md) - [Unique Wine Flavors](https://www.trendhunter.com/trends/watermelon-chili.md) - [Spicy Rosé Mocktails](https://www.trendhunter.com/trends/spicy-rose.md) - [Spicy Canned Cocktails](https://www.trendhunter.com/trends/spicy-canned-cocktails.md) - [Sweet-Spicy Party Punches](https://www.trendhunter.com/trends/beatbox-sweet-heat-cinnamon.md) - [Health-Conscious Bubbly Wines](https://www.trendhunter.com/trends/fitvine-bubbly-rose-1.md) - [Festive Sensorial RTD Cocktails](https://www.trendhunter.com/trends/sweet-heat-cinnamon.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md)