# Ready-to-Eat Beef Dinners Woolworths is Selling Hot Roast Beef in Convenient Grab-and-Go Bags By Katherine Pendrill | Published 2017-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-roast-beef References: [weeklytimesnow.au](http://www.weeklytimesnow.com.au/agribusiness/woolworths-hot-beef-roast-bags-exceed-sale-expectations/news-story/2a753c22be5e9d7c080c8daa9d376c85) & [beefcentral](http://www.beefcentral.com/trade/woolies-grab-and-go-beef-roast-tackles-market-segment-dominated-by-chicken/) Catering to the growing desire for time-saving dinner solutions, [Woolworths](https://www.trendhunter.com/trends/mrbeast-1) recently started selling hot roast beef in handy grab-and-go bags. The roast beef dinner follows the success of the chain's barbecue chicken roasts, which were sold in similar ready-to-serve takeout bags. The hot roast beef from Woolworths comes in 750-gram portions packaged in convenient grab-and-go bags. Each bag contains homestyle cooked beef, which is ready to serve upon opening. The idea is to offer consumers the same convenience as a [pre-cooked rotisserie chicken](https://www.trendhunter.com/trends/rotisserie-turkey-package), but give them a read meat option to pair with the rest of their meal. As Rata Shuttleworth of [Teys Australia Food Solutions](https://www.trendhunter.com/trends/teys) explains, "The range offers traditional, convenient beef solutions that provide everyday Australian families with affordable, wholesome, quality options that are easy to prepare and taste great." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 78% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Convenient Ready-to-eat Meals:** Businesses can disrupt the food industry by creating ready-to-eat meal options that cater to customers' time-saving needs. - **Packaged Meat Products:** Opportunities exist for businesses to innovate on traditional meat products by packaging them in convenient grab-and-go bags for easy consumption. - **Expanding Ready-to-serve Options:** Businesses can grow their market share by expanding their offerings of ready-to-serve meal options, giving customers more variety in their time-saving meal choices. ### Industries Being Reshaped - **Food Retail:** Retail industries such as grocery stores can capitalize on the convenience trend by offering ready-to-eat meals and pre-packaged meat products. - **Food Manufacturing:** Manufacturing industries can explore creating and producing different kinds of ready-to-serve meal options, catering to different dietary restrictions and cultural preferences. - **Meal Delivery Services:** Meal delivery services can benefit from expanding their menus to include ready-to-eat meal options, giving customers more flexibility and convenience. ## Related on Trend Hunter - [Grass-Fed Precooked Beef Meals](https://www.trendhunter.com/trends/teys.md) - [Ready-to-Roast Frozen Foods](https://www.trendhunter.com/trends/aunt-bessies-products.md) - [Restaurant-Inspired Frozen Meals](https://www.trendhunter.com/trends/frozen-ready-meal.md) - [Oven-Ready Comfort Meals](https://www.trendhunter.com/trends/waitrose-easy-to-cook.md) - [Single-Serve Grocer Meals](https://www.trendhunter.com/trends/heatandeat-meals.md) - [Microwavable Meatball Subs](https://www.trendhunter.com/trends/marinara-meatball-sub.md) - [Heat-and-Eat Sandwich Ranges](https://www.trendhunter.com/trends/hot-take-crave-away-sandwiches.md) - [Cuban-Style Ropa Viejas](https://www.trendhunter.com/trends/cubanstyle-ropa-vieja.md) - [Restaurant-Inspired Prepackaged Burgers](https://www.trendhunter.com/trends/rustlers-burgers.md)