# Thermostat-Themed Snack Contests Hot Pockets is Inviting People to Turn Up the Heat This Season By Laura McQuarrie | Published 2023-11-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-pockets-turn-up-the-heat References: [hotpockets](http://www.hotpockets.com/turnuptheheat)  This holiday season, Hot Pockets is acknowledging the never-ending battle of adjusting the thermostat to achieve the perfect, comfortable temperature with a contest on social media. As the weather turns cooler, the hot snack brand is "turning up the heat by asking everyone to chill." A recent survey sponsored by Hot Pockets and conducted by Wakefield Research found that 55% of parents have disagreements with their children over the thermostat. And of those parents, 83% said their kids have changed the thermostat against their wishes. Hot Pockets is tapping into this conversation about the thermostat and giving people the chance to win a one-month supply of Hot Pockets to warm them up this season. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 21% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Thermostat-themed Snack Contests:** Snack brands are leveraging the ongoing debate over thermostat settings to engage with consumers on social media and drive brand awareness. - **Parent-child Disagreements Over Thermostat:** The constant battle of adjusting the thermostat between parents and children has become a marketing opportunity for brands to connect with families and offer solutions. - **Changing Temperature Preferences in Cooler Weather:** Brands can capitalize on changing temperature preferences during the colder months by promoting comfort foods and snacks that provide warmth and satisfaction. ### Sectors Adopting This - **Snack Food Industry:** Snack food brands can utilize thermostat-themed contests to engage with consumers and create brand loyalty by addressing relatable everyday challenges. - **Smart Home Technology:** Smart home technology companies can explore partnerships with snack brands to create innovative products that integrate food preferences with thermostat settings for a personalized home experience. - **Market Research and Consulting:** Market research and consulting firms can help snack brands identify and target specific consumer groups who are more likely to engage in thermostat-related contests, optimizing their marketing strategies. ## Related on Trend Hunter - [Spicy Collaboration Pastry Pockets](https://www.trendhunter.com/trends/hot-pockets-x-hot-ones.md) - [Festive Convertible Sweaters](https://www.trendhunter.com/trends/zip-off-holiday-sweater.md) - [Savory Ranch-Filled Pastry Snacks](https://www.trendhunter.com/trends/hot-pockets-ranch-lovers.md) - [Temperature-Based Sandwich Campaigns](https://www.trendhunter.com/trends/free-toasted-baguettes.md) - [Air Conditioning Contests](https://www.trendhunter.com/trends/day-night-air-conditioning.md) - [Cooling Solution Contests](https://www.trendhunter.com/trends/cooling-solution-contests.md) - [Co-Branded Spicy Pizza Pockets](https://www.trendhunter.com/trends/pizza-pops-and-franks-redhot.md) - [Pocket-Sized BBQ Sauces](https://www.trendhunter.com/trends/hot-pockets-bbq-sauce.md) - [Humorous Holiday Snack Packs](https://www.trendhunter.com/trends/holiday-snack-packs.md)