# Spicy Food Challenges Ivey and MattyBRaps Faced Off in a Hot Pepper Challenge on YouTube By Riley von Niessen | Published 2016-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-pepper-challenge References: [youtube](https://www.youtube.com/watch?v=0qWfkfJ9qI4) Hot pepper challenges have been popular on [YouTube](https://www.trendhunter.com/trends/hot-ones-pop-up) for sometime now, with people across the world uploading videos to prove their tolerance for spice. One such video that appeals to young teens featured MattyBRaps and Ivey, two vloggers who've created a variety of [viral videos](https://www.trendhunter.com/trends/hot-ones-episodes). Although this hot pepper challenge is incredibly tame in comparison to some of the others that have proven popular, the content is suitable for young teens in that it doesn't promote dangerous behavior. The couple introduces the video by explaining the concept, telling their audience that whoever ends up with the most milk in their bottle is the winner. They start out with yellow bell pepper and end with a red chili pepper. So far, their hot pepper challenge video has amassed over 4.5 millions views. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Hot Pepper Challenges:** Disruptive innovation opportunity: Develop new varieties of spicy peppers to create more intense and extreme hot pepper challenges. - **Youth Vlogging:** Disruptive innovation opportunity: Create kid-friendly vlogging content that engages young audiences while promoting safe and age-appropriate challenges. - **Youtube Challenges:** Disruptive innovation opportunity: Design and launch new types of viral challenges on YouTube to captivate viewers and generate high engagement. ### Where This Applies - **Food and Beverage:** Disruptive innovation opportunity: Launch a product line of spicy snacks and sauces catering to the growing demand for spicy food challenges and spicy cuisine. - **Media and Entertainment:** Disruptive innovation opportunity: Develop a dedicated platform or channel for youth vloggers to create and share their content, focusing on safe and engaging challenges. - **Social Media and Digital Platforms:** Disruptive innovation opportunity: Create a gamified video content platform that encourages users to interact and participate in various challenges, including hot pepper challenges. ## Related on Trend Hunter - [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md) - [Ultra-Fiery Jerky Snacks](https://www.trendhunter.com/trends/death-reaper-beef-jerky.md) - [Spicy Virtual Restaurants](https://www.trendhunter.com/trends/hot-ones-pop-up.md) - [Fiery Pasta Sauces](https://www.trendhunter.com/trends/ragu-x-hot-ones.md) - [QSR Fiery Sauce Campaigns](https://www.trendhunter.com/trends/mcdonalds-and-hot-ones.md) - [Extra-Spicy Noodle Cups](https://www.trendhunter.com/trends/asha-x-hot-ones.md) - [Tongue-Twisting Pizza Challenges](https://www.trendhunter.com/trends/say-pepperoni.md) - [Fiery Tuna Packets](https://www.trendhunter.com/trends/light-tuna-packet-with-ghost-pepper.md) - [Branded Short Talk Shows](https://www.trendhunter.com/trends/progressives-dr-rick.md)