# Hot Milkshake Bars Costa Coffee's Hot Milkshake Unbelieva-Bar is an Immersive London Pop-Up By Laura McQuarrie | Published 2024-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-milkshake-unbelievabar References: [twitter](https://twitter.com/CostaCoffee/status/1747914277552275844) & [designmynight](https://www.designmynight.com/london/whats-on/food-drink/the-hot-milkshake-unbelieva-bar-by-costa-coffee)  Hot Milkshakes are new on the menu at [Costa Coffee](https://www.trendhunter.com/trends/costa-coffee-2) and to bring attention to these comforting beverages, Costa Coffee is opening the doors to the Hot Milkshake Unbelieva-Bar. At the immersive pop-up experience in London, ticketholders will get to claim one full-sized Hot Milkshake and have their £10 ticket fee refunded when scanned on entry. A guest's ticket also gives them a chance to win £500. The decadent Costa Coffee Hot Milkshakes are ready to be sipped in fun flavors like White Chocolate & Strawberry, Chocolate Hazel and Salted Caramel Coffee, which turn a classic chilled treat into something more suitable for the cold days of winter. These remixed milkshakes served hot are layered with light whip and indulgent, texture-rich toppings. Also on-site, there are facts to learn, games to play and more. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 57% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hot Milkshakes:** The rising popularity of hot milkshakes as a comforting beverage option during winter presents opportunities for cafes and coffee shops to innovate their menu offerings. - **Immersive Pop-up Experiences:** The concept of immersive pop-up experiences like Costa Coffee's Hot Milkshake Unbelieva-Bar allows brands to engage with customers in a unique and interactive way, creating memorable experiences and driving customer loyalty. - **Remixed Milkshake Flavors:** The introduction of remixed milkshake flavors such as White Chocolate & Strawberry, Chocolate Hazel, and Salted Caramel Coffee presents an opportunity for beverage companies to cater to evolving consumer tastes and preferences. ### Industries Being Reshaped - **Cafes and Coffee Shops:** Cafes and coffee shops can capitalize on the trend of hot milkshakes by incorporating innovative flavors and toppings, attracting customers looking for a warm and indulgent beverage option during colder months. - **Hospitality and Events:** The immersive pop-up trend, exemplified by Costa Coffee's Hot Milkshake Unbelieva-Bar, presents opportunities for the hospitality and events industry to create unique experiences that attract customers and generate buzz around their brand. - **Beverage Companies:** Beverage companies can leverage the popularity of remixed milkshake flavors to create new product offerings that cater to diverse consumer preferences, driving sales and capturing market share. ## Related on Trend Hunter - [Dynamic Cafe Menu Additions](https://www.trendhunter.com/trends/costa-coffee-2.md) - [Consumer-Driven Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-menu.md) - [Icy Cold Weather Milkshakes](https://www.trendhunter.com/trends/hot-chocolate-milkshake.md) - [Cafe-Inspired Milkshake Menus](https://www.trendhunter.com/trends/coffee-milkshake.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Chilled Autumnal Cafe Drinks](https://www.trendhunter.com/trends/maple-hazel-iced-latte.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Limited-Time Caffeinated Milkshakes](https://www.trendhunter.com/trends/brown-sugar-latte-milkshake.md) - [Frozen Hot Chocolate Milkshakes](https://www.trendhunter.com/trends/frozen-hot-cocoa-shake.md)