# Margarita Emergency Hotlines Altos Tequila's "Hot Lime" is a Helpline and Lime Delivery Service By Laura McQuarrie | Published 2023-07-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-lime References: [famouscampaigns](https://www.famouscampaigns.com/2023/07/running-out-of-lime-altos-tequila-launches-hot-lime-a-lime-delivery-service-for-margarita-emergencies/?utm_source=rss&utm_medium=rss&utm_campaign=running-out-of-lime-altos-tequila-launches-hot-lime-a-lime-delivery-service-for-margarita-emergencies)  Being low on limes stands in the way of making a great margarita and with this in mind, [Altos Tequila](https://www.trendhunter.com/trends/pernod-ricard-uk) created the Hot Lime helpline and a new emergency delivery service. Research suggests that [margaritas are Brits' favorite cocktail](https://www.trendhunter.com/trends/agave-boom-margaritas) yet two out of three people run out of limes when preparing this classic drink. To remedy this quickly, people in the UK can dial the Hot Lime to receive a fresh delivery of fruit in an Altos-branded lime emergency vehicle. As part of this campaign, comedian, podcaster and presenter Alice Levine appears in the PSA for the service, which dives into the horrors of a [margarita without limes](https://www.trendhunter.com/trends/margarita-dispenser). The free-of-charge Hot Lime Delivery Service can be experienced for just two short days in London, Manchester and Glasgow. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 86% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Margarita Delivery Services:** Opportunity for delivery services to specialize in delivering specific ingredients for cocktails, disrupting traditional grocery shopping for drink supplies. - **Emergency Helplines:** Potential for other brands to create emergency helplines for specific consumer needs, providing quick solutions and immediate assistance. - **Branded Marketing Campaigns:** Businesses can explore creative marketing campaigns that combine humor, celebrity partnerships, and innovative services to engage consumers and increase brand awareness. ### Who This Affects Most - **Food Delivery:** Food delivery services can expand their offerings to include specialized cocktail ingredients, catering to consumers in need of last-minute drink supplies. - **Telecommunications:** Telecom companies can leverage their existing infrastructure to provide emergency helplines for various consumer needs, improving customer experience and brand loyalty. - **Entertainment and Media:** Entertainment and media companies can take inspiration from Altos Tequila's marketing campaign by partnering with influencers and celebrities to create engaging branded content. ## Related on Trend Hunter - [Balanced Lime-Flavored Margaritas](https://www.trendhunter.com/trends/pernod-ricard-uk.md) - [Fruity Canned Margaritas](https://www.trendhunter.com/trends/ready-to-drink-margarita.md) - [Ready-to-Enjoy Margarita Cocktails](https://www.trendhunter.com/trends/olmeca-altos-margarita-classic-lime.md) - [Margarita-Forward Campaigns](https://www.trendhunter.com/trends/cointreau-lime-of-credit.md) - [Cold-Pressed Juice Cocktails](https://www.trendhunter.com/trends/margaret-cocktails.md) - [High-Quality Canned Margaritas](https://www.trendhunter.com/trends/picante-spicy-margarita.md) - [Ready-to-Pour Strawberry Margaritas](https://www.trendhunter.com/trends/altos-strawberry-margarita.md) - [Celebratory Cocktail Pop-Ups](https://www.trendhunter.com/trends/lime-of-credit.md) - [Cocktail-Making Washing Machines](https://www.trendhunter.com/trends/beverage-machine.md)