# Fresh Donut Alerts The Krispy Kreme Hot Light App Tells You When a Batch is Ready By Susan Keefe | Published 2012-01-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/hot-light-app References: [incrediblethings](http://www.incrediblethings.com/tech/yes-please-krispy-kreme-hot-light-app/) & [locations.krispykreme](http://locations.krispykreme.com/hotlightapp/home) If you're a [donut fanatic](https://www.trendhunter.com/trends/krispy-kreme-menu) you'll be pleased to learn that celebrated donut purveyor [Krispy Kreme](https://www.trendhunter.com/trends/fan-favs) recently released the Hot Light App. This highly dangerous smartphone accessory alerts you when those painfully addictive donuts are hot and fresh. The Hot Light App even provides you with directions to the nearest location. If you're really trying to stick to the strict diet you may want to sit this one out. Few can resist the charms of a glistening [glazed Krispy Kreme donut](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection) at the best of times, but one fresh from the fryer? There is no conceivable way to say no to that. The Hot Light App will alert you to every fresh donut in the vicinity making it possible for you get a fresh batch of sticky sweet bliss, but don't blame the app for your lack of self control or your woefully weak will power. Dangerous yet hopelessly delicious, the Krispy Kreme Hot Light App may not be the smartest app you'll add to your phone, but it is surely the tastiest. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Smartphone-food Integration:** The Krispy Kreme Hot Light App demonstrates the trend of integrating smartphones with food experiences, creating new opportunities for food businesses to engage with customers. - **Location-based Notifications:** The Hot Light App exemplifies the trend of location-based notifications, presenting opportunities for businesses to provide personalized and relevant information to customers based on their location. - **Indulgence Technology:** The concept of the Hot Light App represents the trend of using technology to enhance indulgent experiences, showcasing opportunities for businesses to innovate and cater to consumers seeking indulgent products. ### Where This Applies - **Food Delivery:** Food delivery services can capitalize on smartphone-food integration by developing apps that notify customers when their favorite dishes are freshly prepared and ready for delivery. - **Retail:** Retailers can leverage location-based notifications to attract customers to their stores by sending real-time alerts about special offers, discounts, or new product launches when customers are in close proximity. - **Hospitality:** Hotels and restaurants can adopt indulgence technology by creating apps that notify guests when freshly made, delectable treats are available, enhancing their dining or room service experiences. ## Related on Trend Hunter - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md) - [Ice Cream Truck-Inspired Donuts](https://www.trendhunter.com/trends/popsicle-1.md) - [Donut Brand Ice Creams](https://www.trendhunter.com/trends/original-glazed-soft-serve-ice-cream.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Cookie Crumb Donut Holes](https://www.trendhunter.com/trends/donut-dots.md) - [Mini Springtime Donuts](https://www.trendhunter.com/trends/spring-mini-doughnuts.md) - [Fall-Ready Donut Collections](https://www.trendhunter.com/trends/autumns-orchard-collection.md) - [Ultra-Rich Mini Chocolate Donuts](https://www.trendhunter.com/trends/chocolate-glazed-mini.md)