# The Red Effect Study Shows Men Have A Natural Attraction To Ladies in Red By Cowbag | Published 2008-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hot-ladies-in-red-red-effect-attraction References: [inventorspot](http://inventorspot.com/articles/like_baboons_men_are_hot_for_ladies_in_red_19066) If you're wearing a [slinky red outfit](https://www.trendhunter.com/trends/la-robe-ketchup), and you catch a man looking at your arse, know that he probably can’t help it. Nor, as it turns out, could a baboon. An awesome scientific survey found that human males, like baboons, are attracted to ladies in red. The research from the [University of Rochester](https://www.trendhunter.com/trends/genetic-marker) discovered that primate males are known “to respond amorously to females who redden when they are near ovulation." Yep, not very romantic, but apparently when female humans wear red, it has much the same effect on the human male. I would like to think this is the reason [red underwear](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year) began being considered sexy, but I am sure the foundations of that are much more mundane, disappointingly. Whatever you think of this trend, how GREAT is Lady In Red? an absolute classic. I almost cried with the emotion of it all. I wonder if Chris de Burgh knew this when he wrote his song. I must know! Image Sources: [Enelson](http://www.enelson.ca/~enelson/tipe/pictures/6) | [My Space](http://www.enelson.ca/~enelson/tipe/pictures/6) | [Deviant Art](http://fc01.deviantart.com/fs18/f/2007/184/a/0/red_catsuit_001_by_smile_and_cry.jpg) | [Photo Bucket](http://i270.photobucket.com/albums/jj96/gurlbeach/SexyRedDress.jpg)| [Shiny Style](http://www.shinystyle.tv/Red) ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Attraction to Red:** Opportunities for marketers to capitalize on the subconscious attraction to red in males. - **Color Psychology:** Potential for further study and application of color psychology in advertising and marketing. - **Human-animal Connection:** Investigation of similarities in human and animal behavior and potential insights into human behavior. ### Industries Being Reshaped - **Fashion:** Potential for fashion brands to use red-colored clothing to attract male consumers. - **Advertising:** Opportunities for marketers to apply color psychology in advertising to effectively attract consumers. - **Research:** Potential research opportunities for studying the effects of color on human and animal behavior. ## Related on Trend Hunter - [Red-Accented Artist Exhibitions](https://www.trendhunter.com/trends/art-of-richard-macdonald.md) - [Casual Red-Tonal Shoes](https://www.trendhunter.com/trends/adidas-embraces-valentines-day.md) - [Cherry Red Winter Capsules](https://www.trendhunter.com/trends/cherry-girl.md) - [Menstrual Cycle-Inspired Lipsticks](https://www.trendhunter.com/trends/period-red-lipstick.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Cheeky Libido-Boosting Beverages](https://www.trendhunter.com/trends/drink-redacted.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md)