# Hot Honey-Enhanced Menu Items The 7-Eleven X Mike’s Hot Honey Partnership is Limited-Edition By Kalin Ned | Published 2024-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-honey1 References: [nosh](https://www.nosh.com/pr/2024/10/29/7eleven-inc-and-mikes-hot-honey-join-forces-to-bring-the-sweet-heat-with-new-limitedtime-items)  [7-Eleven, Inc.](https://www.trendhunter.com/trends/new-food-items) has partnered with [Mike’s Hot Honey](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey) to introduce a series of limited-time menu items featuring the popular hot honey product. This collaboration is designed to appeal to fans of sweet and spicy flavors and will be available at [7-Eleven's Raise the Roost®](https://www.trendhunter.com/trends/chicken-waffles-roller) and Speedy Café® locations. The 7-Eleven x Mike’s Hot Honey menu features several new offerings, including the 'Mike’s Hot Honey Chicken Biscuit Breakfast Meal,' which includes a hand-breaded chicken tender drizzled with hot honey served on a biscuit and with coffee. For lunch or dinner, customers can opt for the 'Mike’s Hot Honey Chicken Sandwich Meal,' featuring a similar chicken tender setup on a brioche bun, served with a 'Big Gulp.' Additionally, at Speedy Café, there's 'Mike’s Hot Honey Pepperoni Pizza' and boneless wings coated in hot honey. Image Credit: 7-Eleven x Mike’s Hot Honey ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 68% | Activity: 82% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Spicy-sweet Flavors Craze:** The rise of spicy-sweet flavor combinations is captivating consumers looking for new and exciting taste experiences. - **Limited-time Collaborations:** Brands are increasingly leveraging limited-time partnerships to create urgency and drive consumer interest. - **Menu Diversification:** Fast-food chains are expanding their menus with unique and diverse offerings to cater to evolving consumer preferences. ### Who This Affects Most - **Quick-service Restaurants:** Quick-service restaurants are innovating their menus with bold new flavor profiles to attract a wider audience. - **Food and Beverage Retail:** Retailers are collaborating with specialty brands to offer exclusive products that enhance their food and beverage selection. - **Flavor Enhancements:** The industry focused on flavor enhancements is booming as consumers seek out unique and memorable food experiences. ## Related on Trend Hunter - [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md) - [Hot Honey-Inspired Burger Menus](https://www.trendhunter.com/trends/red-robin-gourmet-burgers.md) - [Hot Honey Drink Toppings](https://www.trendhunter.com/trends/juice-it-up-and-mikes-hot-honey.md) - [Branded Hot Honey Sandwiches](https://www.trendhunter.com/trends/mikes-hot-honey-crispy-chicken-sandwich.md) - [Convenience Store Summer Menus](https://www.trendhunter.com/trends/hot-honey-boneless-wings.md) - [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md) - [Hot Honey-Themed Menus](https://www.trendhunter.com/trends/kfc-8.md) - [Hot Honey Cafe Drinks](https://www.trendhunter.com/trends/ziggis-coffee-and-mikes-hot-honey.md) - [Honeyed Chicken Filet Sandwiches](https://www.trendhunter.com/trends/new-hot-honey-chicken-sandwich.md)