# Hot Honey Chicken Wings Wingstop Has a New Hot Honey Rub for Summer 2022 By Katherine Pendrill | Published 2022-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-honey-rub References: [chewboom](https://www.chewboom.com/2022/06/29/wingstop-adds-new-hot-honey-rub-flavor/) & [prnewswire](https://www.prnewswire.com/news-releases/wingstop-brings-the-heat-with-hot-honey-rub-to-celebrate-summer-301577643.html)  [Wingstop](https://www.trendhunter.com/trends/hot-honey-trio) is putting a twist on a fan-favorite flavor with the introduction of its new Hot Honey Rub. Perfect for summer, the new Hot Honey Rub combines the sweetness of honey with a powerful kick of heat courtesy of cayenne pepper and ancho chili. Unlikely traditional hot honey wing sauce, Wingstop's new Hot Honey Rub is a dry rub that has a uniquely crunchy, fiery, and sweet favor that is meant to “excite fans’ tastebuds.” The new rub can be ordered with a choice of proteins, including [classic or boneless wings](https://www.trendhunter.com/trends/national-chicken-wing-day1) and crispy tenders, so you can enjoy it any way you like. The new Hot Honey Rub is available for a limited time this summer at all Wingstop locations while supplies last. Image Credit: Wingstop ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 28% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Hot Honey Rub Trend:** Restaurants and food brands can create their version of savory heat by mixing honey, cayenne pepper, and ancho chili to satisfy the customer’s taste palettes. - **Dry Rub Trend:** Adding crunchy textures to dry rubs or seasonings proves to be a great innovation in the food industry as it enhances deliciousness and customer satisfaction while enjoying their meals. - **Summer Limited Time Offer Trend:** Creating limited-time offers using trendy and seasonal flavors can elevate brands’ sales and intrigue customers to try new and unique options. ### Industries Being Reshaped - **Fast Food Industry:** Fast-food chains and restaurants can heighten customer satisfaction by adding new flavors to their menu and diversify their offerings to keep customers interested. - **Culinary Industry:** Chefs and food enthusiasts can busk with unique flavor combinations like hot honey rub and create new items that will delight the customers and add more value to the culinary industry. - **Food Retailing Industry:** Food retailers can increase revenue by selling seasonal flavors like hot honey rub as a limited-time offer to customers to enjoy at home. ## Related on Trend Hunter - [Hot Honey Wing Sauces](https://www.trendhunter.com/trends/hot-honey-wing-sauce.md) - [Swicy Chicken Wing Flavors](https://www.trendhunter.com/trends/hot-honey-trio.md) - [Low-Cost Spicy Chicken Meals](https://www.trendhunter.com/trends/hot-honey-rub-box.md) - [Spicy Honey Wing Flavors](https://www.trendhunter.com/trends/wings-over-honeyburner.md) - [Spicy Honeyed Chicken Wings](https://www.trendhunter.com/trends/hot-honey-wings.md) - [Seasonal Hickory-Smoked Wings](https://www.trendhunter.com/trends/hickory-smoked-wings.md) - [Sweet BBQ Wing Sauces](https://www.trendhunter.com/trends/sweet-bbq-blaze.md) - [Spiced Honey QSR Sandwiches](https://www.trendhunter.com/trends/wendys-hot-honey-chicken.md) - [Popping Candy Wing Rubs](https://www.trendhunter.com/trends/lavaberry-pop-rocks-dry-rub.md)