# Hot Honey Ice Creams McConnell’s Fine Ice Cream Created Buttered Rum Ice Cream with a Twist By Laura McQuarrie | Published 2022-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-honey-ice-cream References: [nosh](https://www.nosh.com/news/2022/notable-new-products-matcha-nut-butter-salmon-bacon) & [mcconnells](https://mcconnells.com/products/hot-honey-buttered-rum)  McConnell’s Fine Ice Cream teamed up with Red Clay to create a new [hot honey ice cream](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies) using the hot sauce company's hot honey. The new Hot Honey Buttered Rum flavor puts a spicy spin on a beloved seasonal treat. With notes of cinnamon and nutmeg, the ice cream provides comfort and indulgence all at once, thanks to a taste of house-baked [speculoos cookies](https://www.trendhunter.com/trends/gingerbread-cookie-ice-cream). The hot honey is made with raw honey, apple cider vinegar and fermented habanero pepper so it lends plenty of heat to an otherwise cooling treat. This sweet and spicy seasonal ice cream is a limited release that promises to be popular with fans of spiced rum, hot honey and ice cream. Condiment-inspired flavors are proving to be popular within the ice cream category, with brands experimenting with a variety of spicy, tangy, savory and umami notes. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 27% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Condiment-inspired Ice Creams:** Ice cream brands are exploring various spicy, tangy, savory and umami notes inspired by condiments. - **Spicy Ice Cream:** Spicy ice cream flavors, like hot honey, are gaining popularity. - **Limited Release Flavors:** Limited release ice cream flavors are becoming a popular way for brands to create buzz and excitement among fans. ### Industries Being Reshaped - **Ice Cream:** Brands in the ice cream industry can explore new and unique flavor profiles inspired by condiments to attract more customers. - **Sauce and Condiment:** Sauce and condiment companies can expand their product offerings by collaborating with ice cream brands to create unique and bold flavors. - **Limited Release Marketing:** By creating limited release flavors, both ice cream and sauce/condiment brands can generate buzz and excitement among their customer base. ## Related on Trend Hunter - [Hot Sauce-Infused Ice Creams](https://www.trendhunter.com/trends/lia-lupita-and-double-rainbow.md) - [Spicy Sweet Dessert Collaborations](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey.md) - [Spicy Pepper Ice Creams](https://www.trendhunter.com/trends/cafehto.md) - [Spicy Chocolate Ice Creams](https://www.trendhunter.com/trends/hot-chocolate-ice-cream.md) - [Chili Crisp Ice Creams](https://www.trendhunter.com/trends/spice-cream-collection.md) - [Sweet Heat English Fudges](https://www.trendhunter.com/trends/hot-honey-fudge.md) - [Hot Honey Nut Butters](https://www.trendhunter.com/trends/habanero-honey-peanut-butter.md) - [Hot Honey Drink Toppings](https://www.trendhunter.com/trends/juice-it-up-and-mikes-hot-honey.md) - [Spicy-Sweet QSR Dipping Sauces](https://www.trendhunter.com/trends/hot-honey-sauce.md)