# Sweet-Spicy Crispy Chips Kellanova is Embracing the 'Swicy' Trend with Hot Honey Crisps By Colin Smith | Published 2024-05-23 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/hot-honey-crisp References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/26135-kellanova-launches-swicy-club-crisps) & [newsroom.kellanova](https://newsroom.kellanova.com/2024-05-07-CLUB-R-CRISPS-LAUNCHES-FIRST-EVER-FLAVOR-COLLAB-WITH-MIKES-HOT-HONEY-R-FOR-THE-ULTIMATE-SWEET-HEAT-SNACK#assets_all)  [Kellanova](https://www.trendhunter.com/trends/cheezit) has introduced a new addition to their snack lineup: [Club Crisps](https://www.trendhunter.com/trends/club-crisps-and-mikes-hot-honey) flavored with Mike’s Hot Honey. This product marks the first-ever flavor collaboration for the brand, combining the light, buttery texture of Club Crisps with the signature sweet-heat profile of Mike’s Hot Honey, which is made from 100% pure honey infused with chili peppers. The result is a snack that promises a balance of sweetness and heat, catering to the growing consumer interest in ‘swicy’—sweet and spicy—flavors. The new Club Crisps with Mike’s Hot Honey are available for a limited time at retailers nationwide, starting in May 2024. Each 7.1-ounce bag is priced at an SRP of $3.99. Consumers looking to try this unique flavor combination can find the product at various retail locations and are encouraged to visit the [Club Crackers](https://www.trendhunter.com/trends/club-crackers) website for more information on where to purchase. Image Credit: Kellanova ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 83% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Flavor Collaboration:** Mixing distinct flavors like sweet and spicy from different brands creates a new sensory experience for consumers. - **Swicy Food Products:** The fusion of sweet and spicy flavors appeals to adventurous eaters looking for novel taste sensations. - **Limited-time Offerings:** Products available for a short period drive a sense of urgency and exclusivity among shoppers. ### Who This Affects Most - **Snack Foods:** Innovations in snack flavors cater to evolving consumer taste preferences and create standout products. - **Collaborative Marketing:** Brands partnering to create unique products can leverage each other’s fan bases for broader reach. - **Retail Sector:** Brick-and-mortar and online stores benefit from stocking limited-time, exclusive products that attract diverse customers. ## Related on Trend Hunter - [Spicy Honey Crisps](https://www.trendhunter.com/trends/club-crisps-and-mikes-hot-honey.md) - [Spiced Honey Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-potato-chips.md) - [Cheesy Sweet Heat Crackers](https://www.trendhunter.com/trends/cheezit-hot-honey.md) - [Sweetened Extra-Spicy Snack Chips](https://www.trendhunter.com/trends/utz-mikes-hot-honey-extra-hot.md) - [Spicy-Sweet Popcorn Snacks](https://www.trendhunter.com/trends/garrett-popcorn-and-mikes-hot-honey.md) - [Salted Sweetly Finished Snacks](https://www.trendhunter.com/trends/club-crisps-sweet-salty.md) - [Buttery Spicy-Sweet Crackers](https://www.trendhunter.com/trends/ritz-crackers-hot-honey.md) - [Spiced Collaboration Nut Snacks](https://www.trendhunter.com/trends/snak-club-x-hot-ones.md) - [Spicy Sweet Dessert Collaborations](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey.md)