# Hot Easter Hams Reynolds' Hot Hams Appeal to Fans of All Things Spicy By Laura McQuarrie | Published 2023-03-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-hams References: [finance.yahoo](https://finance.yahoo.com/news/reynolds-brand-wants-put-tastebuds-130000083.html) & [Reynoldsbrands](http://Reynoldsbrands.com/)  In response to an Instacart survey of more than 2,000 adults in the United States that found 74% of Americans eat hot sauce with their food, [Reynolds](https://www.trendhunter.com/trends/easter-ham) is introducing a trio of Hot Hams for Easter this spring. This spicy take on traditional ham dishes introduces bold new recipes like the glazed Hot Honey Ham, the tangy Buffalo Ham and the peppery Habanero Chipotle Ham. All of these Hot Hams were baked with Reynolds [Wrap Heavy Duty Foil](https://www.trendhunter.com/trends/bbqterie-kit). While The Hot Honey Ham boasts a "supercharged honey glaze" that delivers a kick from red pepper flakes and candied jalapenos, The Buffalo Ham combines celery and bleu cheese. A spicy pepper is at the center of The Habanero Chipotle Ham, alongside smoky roasted chipotle peppers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 11% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Spicy Easter Meals:** As increasing numbers of people demand spicy flavors in their food, there are opportunities for businesses that create spicy variations of classic dishes like Easter ham. - **Speciality Holiday Foods:** The creation of unique holiday-themed foods, such as Reynolds' Hot Hams for Easter, can provide innovative alternatives for people looking to make holidays extra special. - **Modernizing Traditional Dishes:** Consumers are always looking for new twists on classic dishes and innovating with ingredients like spicy glazes can provide businesses with an edge in traditional food markets. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry has continued to evolve, and the demand for specialized holiday-themed foods is a sign of shifting trends toward more variety and bold new flavors. - **Packaging:** As Reynolds demonstrated, modernization of classic dishes can include modern packaging solutions such as the use of foil wraps, creating innovation opportunities for companies specializing in food packaging. - **Seasonal Products:** Seasonal products like Reynold's Easter Hot Hams can be highly profitable, and there is always room for new businesses to create unique seasonal products that cater to the ever-changing needs of consumers. ## Related on Trend Hunter - [Candied Easter Hams](https://www.trendhunter.com/trends/easter-ham.md) - [Ham-Inspired Seasonal Easter Menus](https://www.trendhunter.com/trends/honey-baked-ham-company.md) - [Hot Honey-Inspired Lunch Meats](https://www.trendhunter.com/trends/lunch-meat.md) - [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md) - [Premium Flavored Bacons](https://www.trendhunter.com/trends/dailys-premium-meats.md) - [Hot Sauce-Paired Bacons](https://www.trendhunter.com/trends/hormel-1.md) - [Seasonal Easter Meal Menus](https://www.trendhunter.com/trends/easter-menu.md) - [Collaborative Hot Honey Bacons](https://www.trendhunter.com/trends/hot-honey-bacon.md) - [Festive Holiday Meal Menus](https://www.trendhunter.com/trends/the-honey-baked-ham-company.md)