# Viral IBS Billboards BelliWelli Debuted the Hot Girls Have IBS Campaign By Grace Mahas | Published 2022-11-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-girls-have-ibs References: [belliwelli](https://belliwelli.com/?Sss)  [BelliWelli](https://www.trendhunter.com/trends/belliwelli-bars), a wellness brand celebrated for its delicious taste and [digestive health properties](https://www.trendhunter.com/trends/florastor-innard-city), recently launched the Hot Girls Have [IBS](https://www.trendhunter.com/trends/foodmarble-programme) campaign with a dynamic billboard. The phrase has become popular across social media with its humorous yet -eye-catching statement. The brand has trademarked the phrase and is leveraging it as a way to spread awareness and normalize the conversation around gut health. Having seen success in three major cities earlier this year, BelliWellis has expanded the campaign with two more billboards in LA and upcoming launches in Texas, Nevada, and Arizona, increasing sales by an estimated $40k and reaching over 2.8M people on Instagram, 12k on Twitter, and 1 million impressions. This strategic advertising move is partly to help push BelliWelli’s rapid omnichannel retail expansion. Image Credit: BelliWelli ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 89% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What's Driving This Trend - **Digestive Health Awareness:** Brands can promote and normalize conversations around digestive health through creative advertising campaigns. - **Humorous Marketing:** Humorous marketing campaigns can generate viral attention and increase brand awareness. - **Omnichannel Retail Expansion:** Strategic advertising moves can support and drive a brand’s rapid expansion into omnichannel retail. ### Who This Affects Most - **Wellness:** Creative advertising campaigns can support and increase sales for wellness brands like BelliWelli. - **Advertising:** Humorous and attention-grabbing campaigns like Hot Girls Have IBS can generate viral social media attention for advertising agencies. - **Retail:** Omnichannel retail expansion requires strategic advertising to support brand growth and market penetration for retailers. ## Related on Trend Hunter - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [IBS-Friendly Snack Bars](https://www.trendhunter.com/trends/belliwelli-bars.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md) - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Infant Digestive Health Campaigns](https://www.trendhunter.com/trends/infant-digestive-health.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md)