# Sundae-Flavored Sparkling Waters Liquid Death Hot Fudge Sundae Sparkling Water is 20-Calories By Michael Hemsworth | Published 2024-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-fudge-sundae-sparkling-water References: [comicbook](https://comicbook.com/irl/news/liquid-death-teams-up-with-van-leeuwen-for-hot-fudge-sundae-sparkling-water/) & [amazon](https://www.amazon.com/stores/LiquidDeath/LiquidDeath/page/26246089-7E2F-43AA-B962-F441768C411B?ref_=cm_sw_r_cp_ud_ast_store_0DVB7Z28PAK3N6CH2HFY&tag=trenhunt0f-20)  Liquid Death Hot Fudge Sundae Sparkling Water is the brand's latest addition to its product portfolio that packs an unexpected dessert-inspired flavor for consumers to enjoy this summer. The sparkling water is reported to have an ice cream-inspired flavor with just 20-calories per can to make it a decidedly less calorie-dense option for consumers to try out. The limited-edition refreshment comes in 19.2-ounce tallboy cans and is making its debut at [Van Leeuwen scoop](https://www.trendhunter.com/trends/the-slc-scoop) shops as well as online from [Amazon](https://www.trendhunter.com/trends/death-dust). VP of Marketing Greg Fass spoke on the Liquid Death Hot Fudge Sundae Sparkling Water saying, "We've seen a lot of brands make their own flavor of ice cream, but we're the first brand to make ice cream flavored sparkling water that tastes exactly like a hot fudge sundae. We're all about making healthy beverages more fun, so teaming up with Van Leeuwen Ice [Cream](https://www.trendhunter.com/trends/dr-pepper-float-ice-cream) to make the first chuggable 20 calorie hot fudge sundae was the perfect pairing." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 78% | Activity: 89% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Dessert-inspired Beverages:** Innovative fusion of dessert flavors into beverages creates new product categories, appealing to health-conscious consumers who crave indulgence. - **Low-calorie Treats:** The rise of low-calorie alternatives in traditionally calorie-heavy categories presents options for guilt-free indulgence. - **Limited-edition Releases:** Brands are increasingly turning to limited-edition flavors to create excitement and urgency among consumers, driving short-term sales boosts. ### Who This Affects Most - **Beverages:** The intersection of health trends and novelty flavors provides ample room for disruptive products within the beverage sector. - **Healthy Snacks:** Integrating indulgent flavors into low-calorie, healthy snacks allows for a broader appeal and market expansion. - **E-commerce:** The rapid adoption of online shopping platforms like Amazon for exclusive products highlights the importance of digital channels in modern retail strategy. ## Related on Trend Hunter - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Dessert-Inspired Sparkling Waters](https://www.trendhunter.com/trends/feastables-peanut-butter-cup.md) - [Heavy Metal Sparkling Waters](https://www.trendhunter.com/trends/flavored-sparkling-waters.md) - [Peanut Butter Cup Waters](https://www.trendhunter.com/trends/liquid-death-x-feastables-peanut-butter-cup.md) - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Edgy Tropical Sparkling Waters](https://www.trendhunter.com/trends/pina-killada.md) - [Chocolate-Flavored Sparkling Water](https://www.trendhunter.com/trends/chocolate-flavored-sparkling-water.md) - [Cereal Milk Sparkling Waters](https://www.trendhunter.com/trends/cereal-criminal.md) - [Functional Candy-Flavored Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-x-life-savers.md)