# Handsome Literary Accounts The 'Hot Dudes Reading' Instagram Offers Some Studious Eye-Candy By Vasiliki Marapas | Published 2015-02-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hot-dudes-reading References: [time](http://time.com/3701783/hot-dudes-reading-instagram/) & [instagram](http://instagram.com/hotdudesreading/) Hot Dudes Reading is an Instagram account dedicated to handsome men who prefer literary classics to smartphone games when riding on public transit. Sneaky, smartphone-wielding subway riders can submit images of any good-looking scholars they spot to the Instagram account, where they will instantly be paired with a clever caption. Case in point: one image of a floppy-haired young Romeo reads, "I’m sure he’s reading a collection of post-war Russian short stories, but really thinking of how he made love to his French girlfriend this morning and the gluten free toast they shared after. #marryme." We can all appreciate beauty, but what are good looks without a brain? Enjoy photos of these academic hunks immersed in various texbooks, novels and collections of poetry. Swoon! ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Instagram-worthy Bookworms:** Opportunity for bookstores and publishers to collaborate with popular Instagram accounts and create attractive book displays to attract more readers. - **Smartphone-wielding Surveillance:** Opportunity for technology companies to develop discreet and high-quality smartphone cameras for capturing candid moments and sharing them on social media. - **Literary Eye-candy:** Opportunity for fashion and grooming industries to target the book-loving demographic with stylish and intellectual-inspired clothing, accessories, and grooming products. ### Sectors Adopting This - **Publishing:** Opportunity for publishers to leverage popular Instagram accounts like Hot Dudes Reading to promote and market books, particularly literary classics and collections of poetry. - **Technology:** Opportunity for technology companies to develop smartphone apps or features that recommend books based on user interests and reading habits. - **Fashion:** Opportunity for fashion brands to collaborate with Hot Dudes Reading and create limited-edition book-themed clothing lines or accessories that cater to the literary-loving audience. ## Related on Trend Hunter - [Unique Book-Inspired Fans](https://www.trendhunter.com/trends/book-shaped-fans.md) - [Advanced Literary Apps](https://www.trendhunter.com/trends/literary-apps.md) - [Bestseller Book Subscriptions](https://www.trendhunter.com/trends/literati.md) - [Mobile Reading Accessories](https://www.trendhunter.com/trends/astropads-new-bookcase.md) - [Travel-Themed Book Recommendations](https://www.trendhunter.com/trends/the-reading-route.md) - [Book-Themed Plush Collectibles](https://www.trendhunter.com/trends/punchkins-book-plushies.md) - [Luxe Literary-Inspired Tote Bags](https://www.trendhunter.com/trends/dior-book-tote.md) - [Handmade Novel-Inspired Candles](https://www.trendhunter.com/trends/literature-candles.md) - [Literary Wellness Retreats](https://www.trendhunter.com/trends/aweventurer.md)