# Fashion-Forward Cyclist Gear River Viiperi & Simon Nessman Show Off Biker Duds in GQ Style China By Sarah JA | Published 2011-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cycling-gear References: [thefashionisto](http://thefashionisto.com/river-viiperi-simon-nessman-by-blair-getz-mezibov-for-gq-style-china/#more-97115) & [louisgarneau](http://www.louisgarneau.com/in-en/category/305495/Cycling) Summer is almost here; that means that we’ll soon be treated to a parade of toned calves and quads brought to you by cycling fanatics in spandex, and there is nothing wrong with that. Models River Viipery and Simon Nessman look sharp wearing [fashion-forward cyclist gear](https://www.trendhunter.com/trends/goldwin-5) in a photoshoot by Blair Getz Mezibov for the latest issue of GQ Style China. Stylist Marcus Teo combines designer items from Petrou/Man, Moncler Gamme Bleu and Giorgio Armani with specialized biking equipment from Garneau. Hot [cycling gear](https://www.trendhunter.com/trends/advanced-thermoregulation) from Garneau includes a Lycra one-piece with mesh straps, high-tech memory foam gloves, aerodynamic helmets and [colorful eyewear](https://www.trendhunter.com/trends/ai-sport-glasses). A flash of man-midriff and leopard-print spandex give the looks a high-fashion edge, while the innovative bikes that were selected for the shoot are a fashion statement all on their own. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 60% | Activity: 64% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Fashionable Cycling Gear:** Opportunity to create more stylish and trendy cycling gear that combines fashion with functionality. - **High-tech Biking Equipment:** Opportunity to innovate and develop advanced biking equipment such as aerodynamic helmets and memory foam gloves. - **Fashion and Sports Collaborations:** Opportunity for fashion and sports brands to collaborate and bring forward more stylish and functional sports gear. ### Where This Applies - **Fashion Industry:** Innovation and growth opportunities in the fashion industry to offer more stylish and trendy cycling gear. - **Sports Equipment Industry:** Opportunity for sports equipment manufacturers to develop innovative and advanced biking equipment. - **Fitness Industry:** Opportunity for fitness and cycling studios to offer more stylish and upscale gear to attract more customers. ## Related on Trend Hunter - [Long-Distance Cycling Apparel](https://www.trendhunter.com/trends/brevet.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Bold Mountain Biking Apparel](https://www.trendhunter.com/trends/amlie-graef.md) - [Advanced Thermoregulation Cycling Apparel](https://www.trendhunter.com/trends/advanced-thermoregulation.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Artistic Bicycle Designs](https://www.trendhunter.com/trends/david-carson.md) - [Elegantly Practical Performance Apparel](https://www.trendhunter.com/trends/goldwin-5.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)