# Sweet Springtime Cheeses Morrisons Hot Cross Bun Cheese Has Cinnamon, Raisins and Blueberries By Michael Hemsworth | Published 2024-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cross-bun-cheese References: [grocerytrader](https://grocerytrader.co.uk/say-cheese-morrisons-launches-limited-edition-hot-cross-bun-cheese/) & [groceries.morrisons](https://groceries.morrisons.com/webshop/startWebshop.do)  Morrisons Hot Cross Bun Cheese is a limited-edition product making its way to the retailers locations in the UK to provide shoppers with an unexpected way to elevate their Easter traditions this year. The cheese is infused with cinnamon, raisins and blueberries to give it a sweet, spiced profile that will pair perfectly with your choice of savory cracker. The cheese is thus great for incorporation into a charcuterie board to surprise and delight guests. The cheese is priced at £1.25 per 100-grams and is encouraged by the brand to be paired with The Best Mango & Amarillo Chilli chutney or The Best Bramley Apple & Peak chutney priced at £1.75 per jar. Morrisons Hot Cross Bun Cheese is available now, but only through April 7, 2024. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 7% | Activity: 8% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweet Cheese Innovation:** Creative fusion of seasonal flavors like cinnamon, raisins, and blueberries in cheese products. - **Limited-edition Culinary Offerings:** Exclusive and time-sensitive product releases to capture consumer interest and drive sales. - **Gourmet Charcuterie Trends:** Elevating traditional charcuterie offerings with unique cheese pairings and flavor combinations. ### Sectors Adopting This - **Food Retail:** Innovating in-store cheese selections to cater to evolving consumer tastes and seasonal preferences. - **Specialty Food Products:** Creating limited-edition culinary experiences to increase brand engagement and customer loyalty. - **Hospitality and Catering:** Enhancing catering and event menus with upscale cheese options for a memorable guest experience. ## Related on Trend Hunter - [Savory Hot Cross Buns](https://www.trendhunter.com/trends/cheesy-hot-cross-buns.md) - [Bun-Flavored Easter Mayos](https://www.trendhunter.com/trends/hot-cross-bun-mayo.md) - [Oversized Easter Buns](https://www.trendhunter.com/trends/hot-cross-bun-mega-loaf.md) - [Curd-Filled Hot Cross Buns](https://www.trendhunter.com/trends/curd-filled-hot-cross-buns.md) - [Baked Good-Inspired Chocolates](https://www.trendhunter.com/trends/cadbury-hot-cross-bun-bar.md) - [Springtime Grocer Baked Goods](https://www.trendhunter.com/trends/hot-cross-bun-range.md) - [Unconventional Easter Ice Creams](https://www.trendhunter.com/trends/devon-house.md) - [Easter Treat-Themed Cereals](https://www.trendhunter.com/trends/kelloggs-hot-cross-bun-flavour-wheats.md) - [Festive Easter Panettones](https://www.trendhunter.com/trends/specially-selected-hot-cross-bunettone.md)