# Hot Tortilla Chip-Flavored Tacos Taco Bell Debuted a New Spicy Doritos-Branded Menu Item By Colin Smith | Published 2022-02-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cool-ranch References: [qsrmagazine](https://www.qsrmagazine.com/news/taco-bell-rolls-out-flamin-hot-cool-ranch-doritos-locos-tacos) & [tacobell](http://www.tacobell.com)  [Taco Bell](https://www.trendhunter.com/trends/flamin-hot-grilled-cheese-burrito) has released one new menu item in collaboration with Doritos, the 'Flamin' Hot Cool Ranch Doritos Locos Tacos.' This item is similar to the brand's previous spicy-hot tacos where the entire shell is made out of a [spicy tortilla chip](https://www.trendhunter.com/trends/doritos-dinamita-extra-flamin-hot). This time, however, in celebration of Dorito's launching its new 'Flamin' Hot Cool Ranch Doritos,' the entire taco shell will effectively be a large version of one of these tortilla chips. This new spicy taco will be available on February 10th for a limited time, while supplies last. On top of this, customers can also upsize their flaming hot taco to a 'Supreme' version for a total of $2.49 USD. As part of the release of this new taco, Taco Bell has also released a variety of combination menu items that incorporate this taco, such as [variety boxes or six-packs of tacos](https://www.trendhunter.com/trends/taco-bell-6). Image Credit: Taco Bell ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 7% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Spicy Fast Food Menu Items:** There is an opportunity for fast food chains to incorporate more spicy menu items to attract customers who enjoy bold and unique flavors. - **Collaborative Menu Items:** Collaborating with well-known brands to create new menu items can create buzz and excitement among customers. - **Limited Time Offerings:** Offering limited-time menu items can drive customers to visit a restaurant and try something new before it's gone. ### Who This Affects Most - **Fast Food Industry:** Fast food chains can experiment with ingredients and flavor combinations to keep up with changing customer preferences and stand out in a crowded market. - **Snack Food Industry:** Collaborating with fast food chains to create new menu items can increase brand awareness and sales for snack food companies. - **Marketing Industry:** Creating buzz and excitement through collaborative menu items and limited-time offerings can result in increased sales and customer loyalty, providing opportunities for marketing agencies. ## Related on Trend Hunter - [Spicy Snack Chip Burritos](https://www.trendhunter.com/trends/flamin-hot-grilled-cheese-burrito.md) - [Fiery Cheese Fusion Items](https://www.trendhunter.com/trends/taco-cabana-1.md) - [Flavor Duality Snack Chips](https://www.trendhunter.com/trends/doritos-flamin-hot-cool-ranch.md) - [Snack-Flavored Taco Menus](https://www.trendhunter.com/trends/taco-cabana-flamin-hot-queso-rojo-collection.md) - [Spicy Chip-Based Nachos](https://www.trendhunter.com/trends/chorizo-nachos.md) - [Crispy Chicken-Filled Tacos](https://www.trendhunter.com/trends/cantina-crispy-chicken-tacos.md) - [Crunchy QSR-Made Burritos](https://www.trendhunter.com/trends/taco-bell-1.md) - [Expansive Tex-Mex QSR Menus](https://www.trendhunter.com/trends/taco-bell-menu-items.md) - [Crunchy Crispy Chicken Tacos](https://www.trendhunter.com/trends/the-cantina-crispy-chicken-tacos.md)