# Daredevil Soccer Stunts Cesc FÃ bregas for Nike T90 By lourdes sanchez bayas | Published 2008-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hot-commercials-cesc-fabregas-in-cool-under-pressure-for-nike References: [ibelieveinadv](http://www.ibelieveinadv.com/2008/05/nike-cool-under-pressure/) This humorous [Nike](https://www.trendhunter.com/trends/awaken-your-madness) commercial features Cesc FÃ bregas, star of the British soccer team [Arsenal F.C.](https://www.trendhunter.com/trends/candle-collection-1), and features him doing daredevil stunts to promote the Nike [T90](https://www.trendhunter.com/trends/t90-jersey) shoes. Fitted with a special flame retardant suit, FÃ bregas has a flaming soccer ball passed to him. FÃ bregas stops the ball with his chest, as a good soccer star knows how to do, and immediately catches fire. However, he continues to dribble the ball thanks to his Nike T90 shoes which keep him cool under pressure. He keeps it up for a few seconds until he's overcome by the flames and falls writhing to the ground. The ad cautions not to try this at home or anywhere. That's a shame cause I was planning to try it with the neighbor's kid. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Humorous Advertising:** This commercial showcases the power of humor in advertising campaigns, presenting an opportunity for brands to create memorable and engaging content. - **Sports Sponsorship:** The partnership between Nike and professional athletes like Cesc FÃ bregas highlights the potential for sports sponsorships to increase brand visibility and loyalty. - **Safety Technology:** The use of flame retardant suits in the commercial suggests a trend towards the development of innovative safety technologies for athletes and performers. ### Who This Affects Most - **Advertising:** Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience. - **Sports Apparel:** The endorsement of Nike T90 shoes by Cesc FÃ bregas creates an opportunity for sports apparel companies to leverage the popularity of professional athletes in their marketing strategies. - **Safety Equipment:** Companies involved in the production of flame retardant suits and other safety equipment can explore the potential for innovative products to address the needs of athletes and performers. ## Related on Trend Hunter - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Branded Pub Crawls](https://www.trendhunter.com/trends/no-lays-no-game.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Football-Themed Collectible Candles](https://www.trendhunter.com/trends/candle-collection-1.md) - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Metallic Tinged Football Shoes](https://www.trendhunter.com/trends/tiempo-sneaker.md) - [Football Challenge Campaigns](https://www.trendhunter.com/trends/beat-the-icon.md)