# Thermogenic Message Cups The Hot/Cold Mug Tells You the Temperature of Your Beverage By Annie Ho | Published 2010-08-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cold-mug References: [foolishgadgets](http://foolishgadgets.com/201008/hotcold-mug-swings-both-ways/) & [iwantoneofthose](http://www.iwantoneofthose.com/hot-cold-mug/index.html?awc=1202_1282922650_ec95bc32e833925a1200655f18b5cdcb) Ever picked up a drink that is either too hot or too cold? That problem can be taken care of with the 'Hot/Cold Mug.' The cup changes its message depending on the [temperature of the liquid](https://www.trendhunter.com/trends/temperature-control-smart-mug) inside. When your [drink is hot](https://www.trendhunter.com/trends/warmer-concept) the 'Hot/Cold Mug' will read "HOT" with a white background. If your drink is too cold then the mug will say "COLD" with a [navy blue background](https://www.trendhunter.com/trends/colorchanging-cold-cups), and if it's somewhere in between, then the cup is half white and half blue. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 4% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Thermochromic Packaging:** Opportunity for packaging innovations that visually indicate temperature changes. - **Personalized Temperature Monitoring:** Potential to create smart devices that display real-time temperature information for beverages. - **Enhanced Consumer Experience:** Opportunity to enhance user satisfaction by providing immediate visual feedback on beverage temperature. ### Industries Being Reshaped - **Packaging:** Disruptive innovation opportunities for packaging companies to develop thermochromic materials. - **Smart Devices:** Potential for smart device manufacturers to create personalized temperature monitoring devices for beverages. - **Food and Beverage:** Opportunity for food and beverage companies to enhance consumer experience by incorporating thermochromic mugs. ## Related on Trend Hunter - [Connected Temperature-Controlled Mugs](https://www.trendhunter.com/trends/cera-m14-mug.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [App-Controlled Coffee Mugs](https://www.trendhunter.com/trends/greatic.md) - [Sensor-Packed Smart Mugs](https://www.trendhunter.com/trends/nextmug.md) - [Three-in-One Heated Water Cups](https://www.trendhunter.com/trends/heated-water-cup.md) - [Temperature-Regulating Coffee Mugs](https://www.trendhunter.com/trends/cauldryn-coffee-pro.md) - [Magnetic Battery Heated Mugs](https://www.trendhunter.com/trends/smart-coffee-mug.md) - [AI-Enhanced Smart Mugs](https://www.trendhunter.com/trends/pixelmug.md) - [Temperature Control Smart Mugs](https://www.trendhunter.com/trends/temperature-control-smart-mug.md)