# Hot Cold Brew Coffees The Caribou Coffee 'Hot Crafted Press' is a Smooth Caffeinated Drink By Michael Hemsworth | Published 2017-02-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cold-brew References: [brandeating](http://www.brandeating.com/2017/02/trend-watch-caribou-coffee-offers-new-heated-cold-brew-coffee.html) Cold brew coffee has become quite popular with a number of coffee enthusiasts, so the [Caribou](https://www.trendhunter.com/trends/caribou-coffee-holiday-menu) Coffee 'Hot Crafted Press' drink is hot cold brew that has been treated like a traditional cup of coffee. The Caribou Coffee 'Hot Crafted Press' consists of cold brew coffee that has been allowed to brew for 12-hours at cold or room temperatures in order to coax the best flavor out of the beans. After being brewed, the cold brew coffee is steam heated and given a bit of cream and sweetness in order to round off the hot cold brew beverage. The Caribou Coffee 'Hot Crafted Press' comes as the evolution of cold brew coffee as connoisseurs of caffeinated beverage seek out the latest creations. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hot Cold Brew:** Opportunity for innovating cold brew coffee by heating it and adding cream and sweetness. - **12-hour Brewing:** Opportunity to experiment with longer brewing times for enhanced flavor extraction in cold brew coffee. - **Caffeinated Creations:** Opportunity to create new and unique coffee beverages that cater to the preferences of coffee connoisseurs. ### Sectors Adopting This - **Coffee:** Disruptive innovation opportunity in the coffee industry by transforming traditional cold brew into a hot, creamy beverage. - **Beverage:** Opportunity for beverage industry to capitalize on the growing popularity of unique caffeinated creations like hot cold brew. - **Hospitality:** Disruptive innovation opportunity in hospitality sector by offering hot cold brew as a premium coffee option in cafes and restaurants. ## Related on Trend Hunter - [Hot-to-Cold Coffee Brewers](https://www.trendhunter.com/trends/kbrew-chill.md) - [Slow-Steeped Restaurant Coffees](https://www.trendhunter.com/trends/sweet-cream-cold-brew-coffee.md) - [Powered Cold Coffee Makers](https://www.trendhunter.com/trends/electric-cold-brew-coffee-maker.md) - [Cardamom Cold Brews](https://www.trendhunter.com/trends/cardamom-cold-brew-coffee.md) - [Canned Nitro-Infused Cold Coffees](https://www.trendhunter.com/trends/nitroinfused-cold-coffee.md) - [Nitro-Infused Cream Cold Brews](https://www.trendhunter.com/trends/high-brew-1.md) - [Optimized Iced Coffee Blends](https://www.trendhunter.com/trends/death-wish-coffee-ice-breaker.md) - [Cardamom Spiced Cold Brews](https://www.trendhunter.com/trends/cardamom-cold-brew.md) - [Holiday Cold Brew Concentrates](https://www.trendhunter.com/trends/encore-cold-brew.md)