# Hot Cocoa Cinnamon Rolls Pillsbury's New Hot Cocoa Rolls are Perfect for Chilly Winter Mornings By Katherine Pendrill | Published 2018-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cocoa-rolls References: [delish](https://www.delish.com/food-news/a24889202/pillsburys-hot-cocoa-rolls/) & [pillsbury](https://www.pillsbury.com/products/cinnamon-rolls/grands-hot-cocoa-rolls) Colder temperature are on the way, which is why [Pillsbury](https://www.trendhunter.com/trends/grands-cinnamon-rolls) is helping consumers stay warm and cozy with its new Hot Cocoa Rolls. With the fluffy texture of Pillsbury Grands and the sweetness of hot cocoa, the new buns are the perfect addition to any holiday breakfast. The new Pillsbury Hot Cocoa Rolls are a limited-edition take on the brand's beloved cut-and-bake buns. However, instead of cinnamon, the rolls are stuffed with a sweet cocoa filling between the swirls of pastry. The buns also come with a tub of marshmallow icing, which is meant to be drizzled on the buns while warm. Those who are ready to move on from the current Pumpkin Spice Rolls can get their hands on the new Hot Cocoa Rolls at [Walmart](https://www.trendhunter.com/trends/cinnabon), [Target](https://www.trendhunter.com/trends/Hot-Cocoa-Chewy-Cookies), and Kroger. Image Credit: *Pillsbury.* ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited-edition Sweet Rolls:** The trend of limited-edition sweet rolls offers opportunities for brands to tap into seasonal flavors and create unique, indulgent baked goods. - **Alternative Flavored Pastries:** The trend of alternative flavored pastries, such as hot cocoa rolls, allows for innovative twists on traditional baked goods, appealing to consumers' desire for new and exciting flavors. - **Holiday-inspired Breakfast Items:** The trend of holiday-inspired breakfast items, like hot cocoa rolls, presents an opportunity for brands to create festive and indulgent products that cater to consumers' seasonal cravings. ### Who This Affects Most - **Food and Beverages:** The food and beverages industry can explore the trend of limited-edition sweet rolls and alternative flavored pastries to create innovative and seasonal products that appeal to consumers' tastes and preferences. - **Retail and Grocery:** The retail and grocery industry can capitalize on the trend of limited-edition sweet rolls and holiday-inspired breakfast items by stocking and promoting these products, attracting customers seeking novel and festive food options. - **Bakery:** The bakery industry can embrace the trend of limited-edition sweet rolls and alternative flavored pastries, like hot cocoa rolls, to develop unique and enticing baked goods that stand out in a crowded market and attract customers seeking new taste experiences. ## Related on Trend Hunter - [Frozen Ready-to-Bake Cinnamon Rolls](https://www.trendhunter.com/trends/grands-cinnamon-rolls.md) - [Textured Ready-to-Bake Dessert Rolls](https://www.trendhunter.com/trends/pillsbury-flaky-rolls.md) - [Peach-Flavored Cinnamon Rolls](https://www.trendhunter.com/trends/pillsbury-grands-cinnamon-rolls.md) - [Winter Weather Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-frosted-marshmallow-hot-cocoa.md) - [Cinnamon Roll-Flavored Baked Goods](https://www.trendhunter.com/trends/cinnabon.md) - [Pull-Apart Caramel Rolls](https://www.trendhunter.com/trends/new-mini-cinnis.md) - [Branded Foodservice Cinnamon Rolls](https://www.trendhunter.com/trends/pillsbury-cinnamon-rolls.md) - [Seasonal Cinnamon Roll Lineups](https://www.trendhunter.com/trends/cinnarolls.md) - [Holiday-Flavored Cinnamon Rolls](https://www.trendhunter.com/trends/sweater-weather-roll.md)