# Hot Cocoa Candies The New Hot Cocoa M&Ms are the Perfect Cold Weather Treat By Katherine Pendrill | Published 2018-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cocoa-mms References: [delish](https://www.delish.com/food-news/a24404579/hot-cocoa-m-and-ms-target/) While they may not warm you up all that much, the new [Hot Cocoa](https://www.trendhunter.com/trends/hot-cocoa-ice-cream) M&Ms are a delicious cold weather treat -- especially if you're sick of everything pumpkin spice. As of this November, chocolate lovers can get their hands on a bag of the brand new Hot Cocoa M&Ms. According to early reports, the new treat consists of milk chocolate candies filled with a white chocolate and marshmallow center. The flavor is meant to evoke a steaming cup of hot cocoa -- with marshmallows of course. The tasty chocolate treats will be available exclusively at [Target](https://www.trendhunter.com/trends/hazelnut-hot-cocoa-milano-cookies) alongside other seasonal indulgences such as [Ghirardelli](https://www.trendhunter.com/trends/ghirardelli-national-hot-fudge-sundae-day) Toffee Cookie Crunch, Lindt Snickerdoodle, Reese’s Santa’s Helpers, and Dove Hot Cocoa. Image Credit: *M&Ms.* ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Hot Cocoa-flavored Treats:** Disruptive innovation opportunity: Create a new line of hot cocoa-flavored snacks and candies to cater to the growing demand for unique and indulgent flavors. - **Seasonal Indulgences:** Disruptive innovation opportunity: Develop a range of limited-edition seasonal treats to capitalize on the trend of consumers seeking unique and exclusive flavors during specific times of the year. - **Flavor-infused Chocolates:** Disruptive innovation opportunity: Experiment with different flavor-infused chocolates to introduce innovative taste experiences and attract consumers looking for unconventional and exciting treats. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunity: Employ technological advancements and novel ingredients to create innovative confectionery products that cater to changing consumer tastes and preferences. - **Seasonal Food and Beverage:** Disruptive innovation opportunity: Explore the development of seasonal food and beverage products to meet the demand for limited-time flavors and capitalize on seasonal festivities. - **Snack Food:** Disruptive innovation opportunity: Create unique and indulgent snack food products, such as hot cocoa-flavored treats, to tap into the growing market of consumers seeking novel flavors and taste experiences. ## Related on Trend Hunter - [Richly Flavored Holiday Candies](https://www.trendhunter.com/trends/mars-chocolate-products.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Crispy Autumnal Dessert Candies](https://www.trendhunter.com/trends/mms-milk-chocolate-pumpkin-pie.md) - [Holiday Hot Cocoa Cookies](https://www.trendhunter.com/trends/hazelnut-hot-cocoa-milano-cookies.md) - [Mexican Chocolate Marshmallow Bites](https://www.trendhunter.com/trends/mexican-hot-cocoa-bites.md) - [Branded Hot Cocoa Bombs](https://www.trendhunter.com/trends/hersheys-hot-chocolate-bomb.md) - [Crispy Easter-Themed Candies](https://www.trendhunter.com/trends/white-chocolate-marshmallow-crispy-treat.md) - [Beverage-Inspired Cookies](https://www.trendhunter.com/trends/Hot-Cocoa-Chewy-Cookies.md) - [Cold Coffee-Inspired Candies](https://www.trendhunter.com/trends/mms-caramel-cold-brew.md)