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# Dunkable Hot Cocoa Cookies
Trader Joe’s Hot Cocoa Dunkers are a Great Complement to Warm Drinks

By Katherine Pendrill | Published 2018-10-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hot-cocoa-dunkers
References: [traderjoes](https://www.traderjoes.com/digin/post/hot-cocoa-dunkers)

Hot chocolate is the perfect winter drink and now there is a cookie to go with it called Hot Cocoa Dunkers. Created by beloved grocery store chain [Trader Joe's](https://www.trendhunter.com/trends/dark-chocolate-dipped-french-butter-cookies), the new cookies are the ultimate complement to everyone's favorite cold weather drink.

Trader [Joe’s](https://www.trendhunter.com/trends/astounding-multiflavor-mini-pretzels) Hot Cocoa Dunkers are described by the brand as "easy-to-grip, chocolaty oblongs," that are slim and crunchy enough to submerge in a pipping cup of cocoa. The biscuits themselves are made of real cocoa, dipped in a chocolatey coating, and then studded with little chocolate chunks, and mini marshmallows. The result is a hot chocolate-flavored cookie that pairs perfectly with the drink it's inspired by.

Of course, there's no need to stop at [hot cocoa](https://www.trendhunter.com/trends/hot-chocolate-cubes). As Trader Joe's points out, these crunchy cookies are just as good in a hot drink as they are in a glass of ice cold milk.

Image Credit: *Trader Joe's.*

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 13% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Hot Cocoa Treats:** Developing new treats inspired by popular winter drinks, like hot cocoa, offers opportunities for innovation in the snack industry.
- **Gourmet Snack Pairings:** Creating snacks specifically designed to complement and enhance the flavors of popular beverages presents a disruptive opportunity in the food industry.
- **Innovative Cookie Designs:** Exploring unique shapes and textures for cookies, such as slim and crunchy oblongs, can provide a novel and exciting consumer experience in the baked goods sector.

### Sectors Adopting This

- **Food & Beverage:** The food and beverage industry can benefit from developing and marketing new products that cater to consumers' desire for unique and enjoyable snacking experiences.
- **Snack Food:** The snack food industry has the potential to leverage the popularity of hot cocoa and other winter beverages by creating complementary treats that appeal to consumers.
- **Baked Goods:** The baked goods industry can embrace the opportunity to innovate by offering cookies and treats that are specifically designed to enhance the enjoyment of favorite drinks like hot cocoa.

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