# Toronto Holiday Popups Ahiri Celebrates the Holiday with a Hot Choc & Shop Event By Grace Mahas | Published 2022-12-09 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/hot-choc-shop-event References: [u12097671.ct.sendgrid.net](https://u12097671.ct.sendgrid.net/ls/click?upn=9rudYHeevExQpJ5A1h-2BA7Zl9jIgT5quR3i9IcXivoc4-3DruXs_pP2JcG3DygQ5DHG1VSt9Y1AGr1FJXZ10D3cxP-2FbUDj8qK0PoTjFiuJrjku9dFXLRP-2FZBbwP5oKL45S5b0mC-2FH4RqkU7wPkOdgTqlm5StRf0Ahok27dkp5Xwy9vcLBpXEhuiP4rwnBb-2F740BUvXjJ7voNNoHO6RB-2FoS8dw-2FGB49mF1NNSd2Sdwjo54TNS3CZOSiE2X-2Bi5Vw23mRszq8Oa0y4fU49J7sw9KLxk-2FG9XuXIEjiQx6EtyphtxnodwvwTRO-2FAVRmh2TDoSwJQKfqCoUILq-2FZHHlY8N-2BPKJQg3TfpYgm-2FdUpn8fgkhUwWES7aQF9mAODvue-2FqtDTQZ7PJe4yMOIXJo0p7HSu7LzObJkwZQ9CDX1TJ080dd1cikxJvqQDE6QgCXRDR9YFHSuOvTme1scNjxYVMuybhWgh-2B8axFHMIVjHYoV4iEJmuCQ9KLRwyZxfH4TWj6zrIp1FCEetZo-2F1DEsImlzxEiJxwxgGGAODvNMtHNE0rsp4SgWZxDQdtvVxJwwpUwKiUXUe3ZItyQr0MDpWyzUrMIF2lEbHeODX6Bdn4pmpvxZPC32HKwHM) Canadian womenswear brand Ahiri is celebrating the holiday gift shopping season with a Hot Choc & Shop event on Saturday, December 17 and Sunday, December 18 from 12 - 8 p.m. Shoppers will receive a festive beverage and [complimentary gift wrapping](https://www.trendhunter.com/trends/noble-cashmere-co). The event coincides with the fresh arrival of Ahiri’s Drop 2 collection in all size ranges. Ahiri is a Toronto-based [direct-to-consumer womenswear brand](https://www.trendhunter.com/trends/knix-popup), available to shop at 644 Queen Street West until December 31 and online. The label was founded to present contemporary designs created to elevate wardrobe basics at accessible prices. Ahiri is committed to producing collections that can be worn from season to season. The Ahiri Hot Choc & Shop event is located at 644 Queen St. W., Toronto, ON M6J 1E4. Image Credit: Ahiri ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 12% | Activity: 16% | Freshness: 13% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Holiday](https://www.trendhunter.com/holiday) ## Key Themes ### Why This Trend Is Growing - **Holiday Popups:** The trend of holiday popups continues to grow, offering unique opportunities for businesses to engage with customers. - **Direct-to-consumer Brands:** Direct-to-consumer womenswear brands like Ahiri are disrupting traditional retail models and presenting accessible prices to consumers. - **Seasonless Collections:** Collections designed to be worn from season to season are becoming more popular in response to the trend of sustainable and versatile fashion. ### Industries Being Reshaped - **Retail:** The retail industry can take advantage of the holiday popup trend to offer unique shopping experiences, as seen in Ahiri's Hot Choc & Shop event. - **Fashion:** Direct-to-consumer womenswear brands like Ahiri are disrupting traditional retail models and offering consumers affordable yet fashionable options. - **Sustainability:** The trend of seasonless collections is aligned with sustainable fashion practices, reducing waste and promoting the concept of less is more. ## Related on Trend Hunter - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Champagne-Branded Holiday Popups](https://www.trendhunter.com/trends/the-art-of-gifting.md) - [Luxury Outwear Pop-Ups](https://www.trendhunter.com/trends/torontos-sherway-gardens.md) - [Indigenous-Owned Holiday Events](https://www.trendhunter.com/trends/aaniin-popup.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Stylish NYC Holiday Pop-Ups](https://www.trendhunter.com/trends/dh-new-york.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Festive Hotel Experiences](https://www.trendhunter.com/trends/w-toronto-festive-events.md)