# Buttermilk-Marinated Chicken Sandwiches The Hot Chick’n Sandwich is Back at Shake Shack By Katherine Pendrill | Published 2020-09-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hot-chickn-sandwich References: [chewboom](https://www.chewboom.com/2020/09/02/shake-shack-unveils-new-hot-chickn-lineup-with-new-heat-level/) After a two-year absence, the Hot Chick’n Sandwich is back at [Shake Shack](https://www.trendhunter.com/trends/buffalo-chicken-sandwich), and this time around, the sandwich will also be joined by some other hot and spicy offerings. For a limited-time, Shake Shack is rolling out the 2020 Hot Chick’n lineup. The new lineup includes the return of the fan-favorite Hot Chick’n Sandwich, which starts with a crispy, buttermilk-marinated, antibiotic-free chicken breast that's been dusted with a blend of hot guajillo and cayenne pepper spices. This spicy chicken patty is then topped with the brand’s signature cherry pepper slaw and pickles, all served on a toasted non-GMO potato roll. To accompany the Hot Chick’n Sandwich, Shake Shack is also offering the Hot Spicy Fries and Hot Spicy Cheese Fries—both of which are dusted with the same hot guajillo and cayenne pepper spices. There's also the new Hot Chick’n Bites, which consist of all-white-meat hand-breaded chicken bites blended with the same seasonings, and served with your choice of ranch, BBQ or honey mustard sauce on the side. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 3% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Spicy Fast Food:** Opportunity for fast food chains to introduce spicy menu items to attract customers who enjoy bold flavors. - **Limited-time Offerings:** Creating a sense of urgency and exclusivity around menu items can drive customer interest and sales. - **Alternative Protein Options:** Developing plant-based or alternative meat options for popular menu items can cater to the growing demand for vegetarian and vegan choices. ### Industries Being Reshaped - **Fast Food:** Fast food chains can capitalize on the trend of spicy and limited-time offerings to attract customers and boost sales. - **Food and Beverage:** The food and beverage industry can explore the development of alternative protein options that cater to changing dietary preferences and appeal to a wider customer base. - **Restaurant Chains:** Restaurant chains can leverage limited-time offerings and innovative menu items to differentiate themselves from competitors and attract more customers. ## Related on Trend Hunter - [Spicy Fan-Favorite Sandwiches](https://www.trendhunter.com/trends/hot-crispy-chicken-sandwich.md) - [Spicy Buffalo QSR Meals](https://www.trendhunter.com/trends/buffalo-chicken-sandwich.md) - [Spicy Chicken Sandwiches](https://www.trendhunter.com/trends/scorchin-hot-crispy.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Honey-Themed Chicken Menus](https://www.trendhunter.com/trends/shake-shack-1.md) - [Smokey QSR Sandwiches](https://www.trendhunter.com/trends/bourbon-bacon-cheddar.md) - [Saucy Nashville-Style Sandwiches](https://www.trendhunter.com/trends/new-nashville-hot-chicken.md) - [Sweet-and-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-chicken-sandwich.md) - [Korean Cuisine QSR Menus](https://www.trendhunter.com/trends/shake-shack-kshack-menu.md)